The Wall Street Journal looks at the rise of “networked books“: “In a fairly radical turn, one major publisher has made a networked book available free online at the same time the book is being sold in stores. Other publishers have posted networked titles that invite visitors to read the book and post comments. One… Continue reading Networked Books
Month: September 2006
Solving a Problem No One Has
Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
Discovering the Balance: Social Media and Marketing
Social media on the web is rapidly becoming a huge business. As communities are built all over the Web, marketers are just getting their feet wet in understanding how to leverage social networks to create targeted and engaging branding messages. However, as marketers get involved, those who have invested their time and passion to build… Continue reading Discovering the Balance: Social Media and Marketing
Blogging a Conference
Josh Hallett has a great primer on how to blog a conference. He reviews the tools, software, preparation, strategy, news coverage, audio and video. Like most things, preparation prior to the event is key.
Marketing & Advertising
Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”
Social Networks & Privacy
Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as: “Before, it was an encyclopedia model, but now we’re changing to a news model.” Basically, if you had a Facebook account, you can now see daily updates of activities… Continue reading Social Networks & Privacy
Changes to Digg
In order to prevent fraud, Digg is making some changes to how stories can be promoted on their Website. “While we don’t disclose exactly how story promotion works (to prevent gaming the system), I can say that a key update is coming soon. This algorithm update will look at the unique digging diversity of the… Continue reading Changes to Digg
Odds & Ends
Some other interesting stories this week: Local Search Spending To Double Google Introduced Mobile Ads How to be a Net Video Hit The Effects of Line Length on Reading Online News
Magazines Target Students with Digital Editions
The New York Times reports on a new initiative: “A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert… Continue reading Magazines Target Students with Digital Editions
Monetizing Web Video
YouTube is another site that illustrates the power of focusing on building a dedicated audience before confusing it with ways to monetize. New York City Venture Capitalist Fred Wilson looks at YouTube’s potential revenue: “YouTube could be generating $440 million in annual revenue.” While Fred’s numbers illustrate an intriguing “what-if,” the site is not likely… Continue reading Monetizing Web Video