I thought this was a fascinating look at how to think of readers in an environment where so many things are competing for their attention.
Month: September 2006
Digital Media Offer Greater Targeting to Marketers
From Advertising Age: “Marketers should pay close attention to emerging digital platforms because they provide a trail of electronic bread crumbs to help identify and track consumers’ media behavior. A high degree of addressability will create greater targeting precision than ever before and holds the potential to morph standard media targeting into hypertargeting.”
Selling Sympathy
An interesting article about a business school student who worked with the homeless panhandlers: “The concept behind the experiment: Marketing products through pricing or product features alone results in only one-time purchases. However, if a customer feels an emotional attachment to the product, there is a greater chance for repeat buying and loyalty… Part of… Continue reading Selling Sympathy
Marketing & Advertising
Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”
Blogging a Conference
Josh Hallett has a great primer on how to blog a conference. He reviews the tools, software, preparation, strategy, news coverage, audio and video. Like most things, preparation prior to the event is key.
The Long Tail Long Interview
Folio: magazine interviews Wired editor, and Mr. Long Tail himself, Chris Anderson. Some excerpts: “Once upon a time I used to compete with magazines and newspapers. Now I compete with magazines and newspapers and 20 million blogs. Readers have choices out there—some of them professional, some of them amateur. The name of the game is… Continue reading The Long Tail Long Interview
Web 2.0 Bubble
I am seeing signs that we are definitely in a Web 2.0 bubble. But I am also beginning to recognize who will survive. In a culture where publishers and media companies are rapidly shifting strategies, there is a lot to learn from those on the cutting edge – the tech industry. You see, people are… Continue reading Web 2.0 Bubble
Digging Out: When Social Media Goes Awry
A little update on the Digg.com debacle: Digg In Damage Control Mode. Along with Facebook, Digg is beginning to be judged by how it responds to its fickle audience. The conclusion of the article: “This is a good start on their part to help mend the divide that has been growing in their community. More… Continue reading Digging Out: When Social Media Goes Awry
TV Guide: From Publishing to Web
PaidContent has an interesting article on the evolution of TV Guide: TVGuide.com Redesign Rolls Out Today; Emphasis On Info, Community. Seems like an interesting blend of features and a remarkable step forward for a brand that had to completely transform itself with the advent of digital media.
Growing Pains of Web Innovation
Four of the biggest innovations on the web are experiencing serious growing pains. Let’s start with Podcasting. Michael Arrington maintains a Podcast site in addition to his wildly popular TechCrunch blog. But his Podcast site has experienced radio silence recently. Last week he gave an update: “The problem was mostly production time…editing sound files is… Continue reading Growing Pains of Web Innovation