Two new reports out:
- Current demographics of internet users
- Online Classifieds Increase in Popularity; Category Visitation Surges 47 Percent in the Past Year
Greg Sterling offers his thoughts on state of classsified:
“Obviously newspapers have to make some bold moves online (beyond their existing vertical relationships) to build their destination consumer traffic and/or find additional distribution for their classifieds advertisers. That’s notwithstanding the fact that they own all or part of three of comScore’s top classifieds sites.”
Also, some criticism to the latest Audit Bureau of Circulation numbers.