A new study takes a look at which newspapers have the greatest reach:
“When we look at individual markets, the general trend is that the online audience is growing — not by leaps and bounds — but growing [while] the print audience is on a slow and steady decline,” said Gary Meo, senior vice president, print and Internet services at Scarborough.”
“As for overall newspaper reach, The Washington Post topped the study. Sixty-eight percent of the market reads the print, online, or both versions on a weekly basis. Three percent of those surveyed read the online site only while 17% read both the print and the Web site in a given week.”