Blog Profit

Dave Winer shares some interesting info about how profitable his blog is:

“Last year we did $2.3 million in revenue. Expenses? One salary (mine) and about $1000 per month in server costs. A few thousand for contract programming. Pre-tax profit? Millions.”

He goes on to explain why people sometimes don’t get it right when monetizing blogs:

“People think blogs are about advertising, and I would agree, but they’re thinking in terms of clicks and eyeballs, and I’m thinking of technology that’s created using the intelligence of community participation.”

Very interesting, especially when compared to an article like this one: The Akron Beacon Journal will cut its news staff by 25%. (thanks to Romenesko for the link.)

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