Scott Wilder offers tips on how PR professionals should think about Web 2.0: Technology changes fast, dedicate a little time every day at the office to surf the web and see what’s out there. Talk to your co-workers and partners to create a unified vision of how to leverage Web 2.0 technologies. Get to know… Continue reading Leveraging Web 2.0 for Your PR Efforts
Hold Those Web Metrics!
ComScore proclaims that using cookies to determine your web metrics can overestimate your audience size by a factor of 2.5. The cause: frequent cookie deletion by 3 out of 10 U.S. internet users.
The Publishing Industry Jumps the Shark
Scott Karp looks at two watershed moments in publishing: New York Times becomes an aggregator. Scott is referring to the Times’ relaunched auto section of their website, which includes aggregated content and tools. Print ad revenue is no longer the majority of B2B publisher revenue. Scott is referring to a recent ABM report that B2B… Continue reading The Publishing Industry Jumps the Shark
Blogs I Love
It’s one thing to talk about “best practices” when it comes to what works online – it is another to illustrate what works in the real world. So I will share two blogs that I read daily, and try to whittle down why it is they work so well. Fred Wilson’s A VC. Let’s… Continue reading Blogs I Love
Portfolio Magazine: The New Yorker for Investment Bankers
Conde Nast is launching a new business magazine: Portfolio. The New York Times gives us details on the creation of Portfolio, with some interesting quotes & info: “We’re not giving you peas and carrots… We want to capture the glamour… Business is about power. And guts. And passion. Business coverage should be too… Readers will… Continue reading Portfolio Magazine: The New Yorker for Investment Bankers
Why Content Should Be Free
The New York Times reports on how TED, an organization that runs a yearly event for business, technology & non-profit folks, has recently found the compelling benefits of posting videos from their conferences: More advertising revenue. Exposure to millions who would otherwise never attend the event. “In so doing, TED is at the vanguard of… Continue reading Why Content Should Be Free
How the Web’s Economy of Scale is Changing Publishing
Read/Write Web proclaims that Google is the ultimate money making machine on the internet. They focus on some classic supply & demand examples, and explain why so many niche companies and markets are trying to emulate Google in some way. Instead of being a destination, websites are trying to become more of an essential service,… Continue reading How the Web’s Economy of Scale is Changing Publishing
More Roads: Why Traditional Media Is in Decline
Newsday takes a look at the shifting landscape for newspapers, noting that while they may never hold the same place in culture as they once did, there are many opportunities to grow within the new media landscape. “America’s newspapers face unprecedented challenges for advertising dollars and the public’s attention… Newspapers will never go back to… Continue reading More Roads: Why Traditional Media Is in Decline
The Real Reason Google Threatens the Existence of Newspapers
Online Journalism Review has some reactions to Sam Zell’s complaint that Google is stealing newspapers’ content. Included are some interesting comments on how Google helps newspapers, along with this statement: “Google is a significant threat, but not because it’s “stealing” newspaper content. They’re rolling up a lot of local small business money that newspapers can… Continue reading The Real Reason Google Threatens the Existence of Newspapers
The Secret Ingredient for Successful Blogging: Passion
Mark Evans shares his thoughts on journalists’ adoption of blogging: “Fundamentally, most reporters writing blogs are doing so because they have to do it; not because they want to do it. As a result, these blogs lack passion and enthusiasm – two critical elements for successful blogs. Many newspaper bloggers are just going through the… Continue reading The Secret Ingredient for Successful Blogging: Passion