The Business of Publishing: How to Build an Economy of Solutions

As newspapers, magazines and media experience a shifting business model – with revenue becoming more scarce – perhaps it is time to look beyond the concept of “publishing.” Instead of a publishing model, perhaps creating an economy of solutions is the way forward for newspapers and magazines. The goal for B2B media is this: Become… Continue reading The Business of Publishing: How to Build an Economy of Solutions

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Careers in Recession:
10 Ways Media Professionals Can Help Their Careers

The economic downshift has been tough on businesses, tough on jobs, tough on publishing & media, and tough on the advertisers, business partners and customers who support publishing and media. It is clear that no business or individual is safe from the affects. Many folks I speak to show a great concern about their business… Continue reading Careers in Recession:
10 Ways Media Professionals Can Help Their Careers

Beauty and the B2B: Using Photos to Engage Your Community

I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories. Photos are an incredible opportunity for brands to further… Continue reading Beauty and the B2B: Using Photos to Engage Your Community

Growing in a Recession

If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the… Continue reading Growing in a Recession

“Free vs. Paid” is the Wrong Question

I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior… Continue reading “Free vs. Paid” is the Wrong Question

Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy

I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set editorial & content strategy. Typically, people talk a lot about monthly metrics, but I find so much more value looking at daily metrics,… Continue reading Web Analytics for Bloggers & Journalists: Measuring Performance & Setting Strategy

Frankenstein Content: Make Your Articles Come Alive

I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month: Sure, you see the Long Tail here – a few articles getting… Continue reading Frankenstein Content: Make Your Articles Come Alive

The ROI of Journalists and Magazines Using Twitter

Here at Reed Business Information, many brands and editors have drank the Twitter Kool-Aid. Now we have to figure out something important: Is this worth our time and effort? Journalists, marketers and other folks at RBI are incredibly busy people. If they are using Twitter, what is the return on investment for their time and… Continue reading The ROI of Journalists and Magazines Using Twitter

Give and You Will Receive: Finding Solutions Through Collaboration.

New media and the internet have made it essential to break down barriers between your brand and your audience. Today I want to talk about breaking down barriers between employees within the same company, and how this can help your business and career. First, a story about The Clash, who are not quoted nearly enough… Continue reading Give and You Will Receive: Finding Solutions Through Collaboration.