Josh Hallett has a great primer on how to blog a conference. He reviews the tools, software, preparation, strategy, news coverage, audio and video. Like most things, preparation prior to the event is key.
The Long Tail Long Interview
Folio: magazine interviews Wired editor, and Mr. Long Tail himself, Chris Anderson. Some excerpts: “Once upon a time I used to compete with magazines and newspapers. Now I compete with magazines and newspapers and 20 million blogs. Readers have choices out there—some of them professional, some of them amateur. The name of the game is… Continue reading The Long Tail Long Interview
Web 2.0 Bubble
I am seeing signs that we are definitely in a Web 2.0 bubble. But I am also beginning to recognize who will survive. In a culture where publishers and media companies are rapidly shifting strategies, there is a lot to learn from those on the cutting edge – the tech industry. You see, people are… Continue reading Web 2.0 Bubble
Digging Out: When Social Media Goes Awry
A little update on the Digg.com debacle: Digg In Damage Control Mode. Along with Facebook, Digg is beginning to be judged by how it responds to its fickle audience. The conclusion of the article: “This is a good start on their part to help mend the divide that has been growing in their community. More… Continue reading Digging Out: When Social Media Goes Awry
TV Guide: From Publishing to Web
PaidContent has an interesting article on the evolution of TV Guide: TVGuide.com Redesign Rolls Out Today; Emphasis On Info, Community. Seems like an interesting blend of features and a remarkable step forward for a brand that had to completely transform itself with the advent of digital media.
Growing Pains of Web Innovation
Four of the biggest innovations on the web are experiencing serious growing pains. Let’s start with Podcasting. Michael Arrington maintains a Podcast site in addition to his wildly popular TechCrunch blog. But his Podcast site has experienced radio silence recently. Last week he gave an update: “The problem was mostly production time…editing sound files is… Continue reading Growing Pains of Web Innovation
Networked Books
The Wall Street Journal looks at the rise of “networked books“: “In a fairly radical turn, one major publisher has made a networked book available free online at the same time the book is being sold in stores. Other publishers have posted networked titles that invite visitors to read the book and post comments. One… Continue reading Networked Books
Solving a Problem No One Has
Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
Discovering the Balance: Social Media and Marketing
Social media on the web is rapidly becoming a huge business. As communities are built all over the Web, marketers are just getting their feet wet in understanding how to leverage social networks to create targeted and engaging branding messages. However, as marketers get involved, those who have invested their time and passion to build… Continue reading Discovering the Balance: Social Media and Marketing
Blogging a Conference
Josh Hallett has a great primer on how to blog a conference. He reviews the tools, software, preparation, strategy, news coverage, audio and video. Like most things, preparation prior to the event is key.