A new study reports on the power of blogs and RSS: “Blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. – some 80 percent of respondents say they read blogs, with 51 saying they… Continue reading Research: Blogs Play A Powerful Role In B2B
Industrial Strength Innovation
BusinessWeek looks at how to better server B-to-B markets: “Look at your products in the context in which they are used. The winners in this game will be customer-centric companies who will do whatever necessary to help their customers solve problems and make more money. Often this requires adding capabilities, services, and/or logistics to an… Continue reading Industrial Strength Innovation
A New Metaphor for Journalism
Douglas Fisher take on the evolution of journalism: “… newspapers still too often define their business by their production line. They set up the presses and then tweak the product to conform. Sure, we’ve redesigned, narrowed the web, introduced color. But it’s all inside the restrictive framework of our press configuration.” “The Internet is the… Continue reading A New Metaphor for Journalism
Social Media Optimization
“Brands and organisations now exist in online networks, in social media. What does being successful in network look like?” Read more…
Journalism
You know, this article has nothing to do with digital publishing, but I just love the New Yorker, and to me, a non-journalist, every week it reminds me why I love journalism. A profile on New Yorker editor David Remnick.
Instilling a Sense of SEO
Search Engine Watch reports on creating a culture of Search Engine Optimization within a company: “To facilitate communication, Simmonds actively seeks out projects that require involvement across multiple units. The formula integrates search into the workflow via a series of small changes that deliver big results. He has also provided significant support, including a dedicated… Continue reading Instilling a Sense of SEO
Attention Overload
I thought this was a fascinating look at how to think of readers in an environment where so many things are competing for their attention.
Digital Media Offer Greater Targeting to Marketers
From Advertising Age: “Marketers should pay close attention to emerging digital platforms because they provide a trail of electronic bread crumbs to help identify and track consumers’ media behavior. A high degree of addressability will create greater targeting precision than ever before and holds the potential to morph standard media targeting into hypertargeting.”
Selling Sympathy
An interesting article about a business school student who worked with the homeless panhandlers: “The concept behind the experiment: Marketing products through pricing or product features alone results in only one-time purchases. However, if a customer feels an emotional attachment to the product, there is a greater chance for repeat buying and loyalty… Part of… Continue reading Selling Sympathy
Marketing & Advertising
Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”