Google clarified what its role in the world, in terms of content:”Because we don’t own this content, over the years we’ve come up with three primary principles to ensure that we respect content owners and protect their rights: we respect copyright; we let owners choose whether we index their content in our products; we try… Continue reading Google Clarifies Content
A Social Network Opens Up. MySpace for Adults?
In what will prove to be a great experiment, Facebook, the social network for university students, is opening up to everyone. Yes, that means you to: “This includes your friends who graduated pre-Facebook (yes, there was such a time), your friends who don’t have school or work email addresses, and your friends whose schools don’t… Continue reading A Social Network Opens Up. MySpace for Adults?
The Case for Publishing Innovation
Steven Outing asks “Why does the newspaper industry… have so much trouble adapting to the changing of the media environment brought on by the Internet and digital communications technologies?”He polled people within the industry and came up with this conclusion: “A huge part of the problem is that newspaper companies are still being run, mostly,… Continue reading The Case for Publishing Innovation
Online Advertising Shows Publishers Where the Money Is
A series of web advertising news this week. PaidContent reports on the state of internet advertising: a 37% increase year over year. “Pete Petrusky, Director, Entertainment & Media Practice, PricewaterhouseCoopers: “With the seventh consecutive quarter of growth behind us we are confident that the Internet will continue to reconcile the imbalances between its share of… Continue reading Online Advertising Shows Publishers Where the Money Is
Comic Publishing Moves to the Web
The New York Times reports on the state of comics on the web. It seems that comics are confronting the same issues as other publishers: “We realize what a great promotional tool the Internet is,” [Marvel Publisher Dan Buckley] said. But like other print media, “we’re all waiting” as digital technologies create challenges and opportunities… Mr. Buckley… Continue reading Comic Publishing Moves to the Web
Customer Engagement Key to Online Success
The Washington Post profiles a new kind of ad-agency that: “…has nothing invested in any particular solution and nothing to gain by telling its clients to spend more rather than less, its pitch is that it can offer the least-biased, most-cost-effective solutions. The message resonates with companies dissatisfied by the payoff from traditional advertising.” Their… Continue reading Customer Engagement Key to Online Success
Lasting Benefits of Social Media?
Yesterday, I talked about how the value of face-to-face communication has not diminished in our online social media world. BL Ochman talks about this concept and takes it a step further, reflecting on the sheer power of physical groups that remains for years down the road. I think this is a very interesting point. I… Continue reading Lasting Benefits of Social Media?
Click Fraud
Steve Rubel pointed out a new BusinessWeek cover story on click fraud. The article looks at: “…a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing… Continue reading Click Fraud
Newspaper Innovation
The Wall Street Journal has rolled out some innovative new features, including:“a Windows screensaver, embedded right-click search capabilities, the My WSJ.com RSS beta and pop-up story summaries.”
Community Journalism Challenge
Steve Rubel reports on an interesting challenge for community journalism:“The Knight Foundation have launched the ‘Knight Brothers 21st Century News Challenge’, investing up to $5 million in its first year in web 2.0-style community news projects that best use the digital world to connect people to the real world.”