Publishers and media companies are all looking for the big answer – how to create a profitable publishing and media company. They are searching for that one thing – that huge idea that will push their business model from a flat line to a steep upward angle. But that one thing doesn’t exist. There is… Continue reading How Small Improvements Nudge Out The Competition
Working From Home: Increase Productivity, Reduce Stress.
I work from home full time, and it has improved my career for two reasons: I am wildly more productive. I am dramatically less stressed. Both of these things make me a better employee, and allow me to focus intently on helping the company I work for succeed. So today I want to look at… Continue reading Working From Home: Increase Productivity, Reduce Stress.
A Coordinated Effort: Serving Needs, Creating Revenue
In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have at their disposal. Today, I want to extend this discussion by looking at how editorial, sales, and advertisers can coordinate… Continue reading A Coordinated Effort: Serving Needs, Creating Revenue
4 Tips to Become a Productivity Superstar
In the past couple of years, I have dramatically changed the way I work. The changes have made me more focused, more productive, less stressed, and overall: a better employee. Today, I want to take you through four of these changes. Each may not be perfect for you, and I am always working to perfect… Continue reading 4 Tips to Become a Productivity Superstar
The Missing Piece: Revenue
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal. The goals of this exercise:… Continue reading The Missing Piece: Revenue
Creating Great Products: Listen. Listen. Do.
Last week, I talked about streams that inundate your customers, your audience, and likely, your day as well. Today, I want to discuss barriers that prevent many businesses from creating sustainable revenue streams that are based on serving customer needs. Lately, I have been rethinking everything about how I do my job. This is why:… Continue reading Creating Great Products: Listen. Listen. Do.
The Barriers to Reaching Your Audience & Customers
Your customers, your audience and your business partners are all swimming in streams – streams of information, of communication, of work, of worries, of goals, of distractions… and let’s face it, some of these folks are drowning in these streams. They might be trapped in currents that inundate, disorient, and keep the safety of land… Continue reading The Barriers to Reaching Your Audience & Customers
How to Become a Superstar Blogger
The chart above tells quite a story: it shows the growth of Betsy Bird’s blog on School Library Journal’s website. So today I want to explain who Betsy is, how she does what she does, what it has brought her, and some tips to creating a successful blog. The Making of a Blogger Betsy is… Continue reading How to Become a Superstar Blogger
Publishing: The End of an Era or a New Beginning?
Institutions that serve communities are being wiped from the planet. Today, I want to share a personal story about one such institution, and then talk about how newspapers, magazines, and other media are staring into the great abyss as well. When Institutions Die When I was younger, I worked The Corner Confectionary in Highland Park,… Continue reading Publishing: The End of an Era or a New Beginning?
From Print to Web:
Finding Online Performance Success
Not a 2009 Top Restaurant – Gray’s Papaya. I guess my vote didn’t count. Recently I have written a lot about our efforts here at Reed Business Information to increase online performance around print features that are brought online. So far, I have presented three mini case studies: Library Journal’s Salary Survey Feature: 1,200% page… Continue reading From Print to Web:
Finding Online Performance Success