Posted in B2B, Publishing, media on Jul 30th, 2009
I love magazines. There is something about reading Runners World, The New Yorker and Toyfare that completely engrosses me.
Of course, the magazines I spend the most time considering are business-to-business trade publications – especially my beloved Reed Business Information titles. It is endlessly fascinating to think about the differences between librarians who read Library Journal [...]
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Posted in Publishing, advertising, media on May 29th, 2009
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal.
The goals of this exercise:
To more [...]
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Posted in Publishing, innovation on May 1st, 2009
Institutions that serve communities are being wiped from the planet. Today, I want to share a personal story about one such institution, and then talk about how newspapers, magazines, and other media are staring into the great abyss as well.
When Institutions Die
When I was younger, I worked The Corner Confectionary in Highland Park, New Jersey [...]
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Posted in Publishing on Apr 17th, 2009
As newspapers, magazines and media experience a shifting business model – with revenue becoming more scarce – perhaps it is time to look beyond the concept of “publishing.”
Instead of a publishing model, perhaps creating an economy of solutions is the way forward for newspapers and magazines.
The goal for B2B media is this:
Become an integral [...]
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Posted in Publishing, journalism, web on Sep 26th, 2008
There are so many publishers and brands with great ideas on how to engage readers on the web and build a viable online business. With new tools at their disposal, there is nothing but opportunity. But with new media and Web 2.0, there is always the risk of:
Pursuing tactics, without an overall strategy.
For instance, [...]
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Increasingly, individuals are using several different social networks to interact with others online, and to share their thoughts and experiences. For Steve Rubel, he seems to have found a solution with a service called Tumblr:
“Over the last few months I have really changed how and where I create content. For a long time all of the [...]
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Posted in B2B, Publishing, social media on Aug 17th, 2007
The Boston Globe looks at how the Internet is allowing musicians to connect directly with their audience, and keep more profits in the process:
“Increasingly, recording artists and consumers are uniting and circumventing traditional channels for creating and distributing music,” said Mike Goodman, a media and entertainment analyst at Yankee Group in Boston. “These days, musicians [...]
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Two interesting stories on how the ubiquity of information on the web is making it very challenging for traditional publishers to differentiate their content from the competition.
27/7 Wall Street comments on how Portfolio, the new magazine from Conde Nast, is having a hard time offering anything timely or unique on their website:
“Why would so few [...]
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Posted in Publishing, web metrics on Aug 7th, 2007
The New York Times looks into the affect that Amazon’s sales ranking has had on the book publishing industry:
“When Amazon created the system 10 years ago, it could hardly have known how greatly its list would change the dynamics of the publishing business (much the way the company itself did) or how hard writers and [...]
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Posted in Publishing, web metrics on Jun 11th, 2007
Michael Arrington reflects on the success of Technorati, and how they are an interesting case study for the power of links. He assumes that their tagging links have helped push them to the top of search engine results, as Google and the rest place a high value on links. However, this may turn out [...]
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