Posted in print, media, content, newspapers, magazines, RSS, books, websites, email, twitter on Jan 9th, 2008
Every day, media is thrust into my life:
Two newspapers on the driveway.
Magazines in the mailbox… more than 10 subscriptions.
RSS feeds in my RSS reader… about 100 subscriptions.
This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom the idea of watching […]
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Posted in Uncategorized, print, advertising on Dec 20th, 2007
Scott Karp looks at some new research data, and makes the argument that print may be dragging down publishers who should be focusing more on their online revenue:
“…pure-play online media is eating the once monopoly-protected lunch of local print media — these online players don’t have to worry about supporting, protecting, not competing with, or […]
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Posted in journalists, print, web on Dec 16th, 2007
More top publications are integrating their print and web editorial teams:
“BusinessWeek has joined the crowd, putting one editor in charge of print and online for each of eight major content areas… As part of the changes, a dozen business and editorial staffers will be laid off.”
“While coverage is intended to be seamless between the print […]
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Google has filed a patent for them to create print magazines that will include personalized content and highly targeted advertising. Michael Arrington notes a few elements of the patent application that shows where Google finds flaws in the traditional magazine publishing model:
“Publishers often lack insight into the profiles of consumers who purchase their publications, and, […]
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Posted in print, magazines, web on Nov 12th, 2007
The New York Times looks at the print vs. web divide among video game magazines and their readers:
“Noel Goodman subscribes to three video game magazines, but he wants information faster than the magazines can reach his mailbox. “I can find out on the Internet information that won’t be in magazines for another month…”
“Magazine publishers say […]
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Posted in print, advertising on Nov 11th, 2007
While digital ad revenue is still smaller than print ad revenue, newspapers are reporting a very interesting distinction between the two:
“…mature online operations are generating 40% and higher profit, suggesting that achieving a critical mass of online ad revenue translates to profit at a much higher rate than print ad revenues…”
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Posted in print on Nov 11th, 2007
Folio: looks at magazines that have shuttered their print edition, but still see sizable traffic to the their websites which lived on:
“Child.com, whose print parent folded in March, increased its unique visitors month-over-month between August (436,000) and September (534,000)…”
“NickJr, which folded in February, eclipsed 4,000,000 uniques for its site in July, although August saw fewer […]
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Posted in print, customer experience on Nov 8th, 2007
Steve Rubel is reflecting on his goal to become “Media Green,” that is, have his media consumption habits not adversely affect the environment. Among his changes:
“Years ago I used to read three daily newspapers… I read lots of trade pubs too… I have almost completely ditched print in favor of reading online… I now subscribe […]
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Posted in print, advertising, newspapers on Nov 7th, 2007
Some large newspaper brands are banding together to reclaim their ad revenue:
“Five of the nation’s top newspaper companies are taking steps to create a national online advertising network they hope will help them recapture ad revenue leaking away from their print products.”
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Posted in print, magazines on Nov 7th, 2007
Jeff Jarvis doesn’t think magazines will go away, but feels that their high startup costs will mean few new titles in the future:
“…once you already have one, if it’s profitable and if you’re smart, it can still prosper, especially if it learns how to gather and serve its community online. So I don’t think those […]
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