As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions:
Will readers be truly engaged?
Is there a business model to support this?
More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media:
The Associated Press
“…The A.P. will change the way it files, […]
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B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
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Posted in newspapers, podcasting on Oct 5th, 2006
Some innovation for online newspapers:
“The Washington Times has launched a new online feature that automatically translates all of the newspaper’s staff-written content, as well as some AP content, into streamed audio and MP3 files, allowing users to listen to articles they would normally read in the print version or online.”
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Posted in podcasting on Sep 20th, 2006
Fred Wilson has suspended his Podcast, and I have to say, I don’t blame him.There are two reasons Podcasts don’t work for me:
Creation: It is not as easy as simply talking a blog entry, and posting it. It is an incredible amount of work to conceive, record, and edit.
Consumption: The internet has allowed people to […]
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Posted in online video, podcasting on Aug 17th, 2006
Pwop Productions gives their recommendations for podcasting equipment, for a total of $500. (Thanks to Robert Scoble for the pointer.) Robert also muses on his thought process in creating a new video podcast.
And what the world needs now is Podcast awards.
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