Today is the Day

by Dan Blank on June 26, 2009

Will you wake up on Monday, and think to yourself:

Today is the day that I will do the same thing, in the same way, for the same amount of time.

Today is the day I will fight the tide of change by focusing on my goals, not those of my customers.

Today is the day that I will assume the solutions to my problems lie with the same tactics I tried yesterday.

Today is the day I will speak to the same few colleagues, instead of my customers.

Today is the day I will ignore customer research and behavior data, and hope that what I am doing works.

Today is the day I will blame my customers for not seeing the value in what I am offering them.

Or, will you wake up on Monday and think to yourself:

Today is the day I will listen.

Today is the day I will think critically about the needs of my customers, and collect as much data and observe as much behavior as possible.

Today is the day I will start with the need and end with a product – not start with a product and try to imagine a need.

Today is the day I will focus only on tasks and processes that help the customer, and reconsider the return-on-investment of my efforts.

Today is the day I will focus more on giving, and less on taking.

Today is the day that I will remember we are all in this together.

Today is the day I will see my challenges as opportunities.

Today is the day that I will be part of the solution, not part of the problem.

Today is the day that I won’t stand on the sidelines, won’t wait for others to come up with ideas, and won’t be the last to volunteer.

Today is the day I will realize that your problems are my problems.

Today is the day that I will not blame – and I will understand that we can accomplish amazing things, if we don’t care who gets the credit.

Today is the day that I will try to make customers and co-workers smile.

Today is the day that I become essential to helping my customers realize their goals.

Today is the day that I will matter.

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