How to Manage 5,000 Friends on Facebook

by Dan Blank on December 19, 2007

Mark Cuban explains how he uses a social network like Facebook to create “layers” of connections:

  • The first layer has my real friends.
    Those people who who I have actually met in real life and who I enjoy keeping in touch with. FB provides a great way to keep up with things with them via pictures, notifications, etc.
  • The 2nd layer is people who I have tangential connections to.
    They may just live in Dallas Fort Worth. They may be self proclaimed Mavs or MMA or movie fans, or in groups I’m in. For whatever reason there is something about them that I could connect to.
  • The 3rd layer is emerging as a very unique and interesting network in FB.

    Its what I will call “The Power Layer.” These are people who in whatever industry they are in , retain some level of power. Having them as FB friends, although very simple and non committal, gives me some level of access to them, and them to me. These are people that if they sent me a FB mail, i would certainly read and respond to , and I think they would do the same.

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