Brands Live On, Without Print

by Dan Blank on November 11, 2007

Folio: looks at magazines that have shuttered their print edition, but still see sizable traffic to the their websites which lived on:

  • “Child.com, whose print parent folded in March, increased its unique visitors month-over-month between August (436,000) and September (534,000)…”
  • “NickJr, which folded in February, eclipsed 4,000,000 uniques for its site in July, although August saw fewer visitors (3.2 million) than August 2006.”
  • “…traffic to Hachette’s ElleGirl.com, one of the first print brands to keep its Web site afloat, is actually growing. ElleGirl.com had 358,000 unique visitors in August, according to Nielsen, up from 277,000 in September 2006 and nearly double its 12-month-low of 185,000 in October 2006 (the magazine folded that April).”

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