Google Shares the Love on Innovative Cell Phone Partnerships

by Dan Blank on November 6, 2007

Google avoids creating their own cell phone, but may reap greater success than a single moble device ever could:

“…the Internet giant has cemented an alliance with 33 partners, the question is whether they will follow through on its attempt to change the rules of the game.”

“After months of anticipation, a group including Google and a number of mobile-handset makers, cellular carriers and other technology companies plans to make new software available — free of charge — to power mobile phones that will start hitting the market in the second half of 2008. The move paves the way for mass-market cellphones that will bring consumers’ experience on the mobile Web closer to that of personal computers. And Google is betting that its ad revenue will surge as a result.”

“Still, the move shows Google’s latest tack for breaking down barriers to expanding its advertising and services businesses. It also highlights Google’s belief that its large ad business can benefit if it broadens Web usage — in this case on mobile phones.”

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