Posted in journalists on Oct 29th, 2007
Marshall Kirkpatrick and The Washington Post review Brijit, “… an interesting new service that supplies magazine abstracts for those of us too busy to read through every print publication we’re subscribed to.”
What is fascinating is how they pay they freelancers for the article abstracts that make up the site:
“Abstracts are written by paid freelancers who […]
With three recent updates to Google’s PageRank system, Duncan Riley looks at how it can affect the traffic to a blog, and how there are elements of a double-standard in how Google punishes some websites.
“EnjoyPerth.net is a fairly innocuous blog that posts on events in the capital of Western Australia. The site is a couple […]
As marketing online becomes more important for all businesses, Darren Rowse shares 21 tips for pitching your story to bloggers.
Comment First Pitch Later
Personalize it
Get their Details Right
Show You Know Who they Are
Introduce Yourself
Keep it Brief
Highlight Benefits
Keep it Simple
Research Your Question
Consider Time Zones When Calling
Don’t Stalk
Be Persistent
Avoid Press Releases
Keep on Topic
Be Polite and Courteous
Free Stuff Works, […]
Posted in innovation on Oct 29th, 2007
As online maps become more and more detailed… it is interesting to see companies to keep pushing the boundaries, and look for potential of crowdsourcing to move forward. Brady Forrest looks at one such company, Everyscape. Their promotional video below gives you a sense of the usefulness of these tools:
EveryScape Launch Video
Posted in innovation on Oct 29th, 2007
The online travel business is experiencing a loss of customers, and potential financial difficulties in the future. While sales are still up, it seems to be an industry crying for continued innovation in order to grow:
“The search engines of travel sites do not do enough to take other factors into consideration, Mr. Harteveldt said. “Nowhere […]
Posted in social networks on Oct 29th, 2007
An interesting example of how the web can be effectively used for social/viral marketing… Stephen Colbert’s fake presidential campaign saw a huge surge in participation last week:
“What amazed me the most was how [Barack] Obama’s 1 Million Strong Group took more than 8 months to get about 380,000 members, but Colbert’s 1 Million Strong Group […]
Posted in journalists, goodbye journalism on Oct 29th, 2007
Jeff Jarvis looks at reasoning behind resigning from the National Union of Journalists.
“… the union, as with the print unions of old, cannot possibly adapt to meet the revolutionary demands of a new technology.”
“There is a difference, of course. The skills of compositors and linotype operators were eradicated by computer setting and on-screen composition. Journalistic […]
Posted in print, user-generated media on Oct 29th, 2007
MarketingSherpa shares a case study of JPG magazine, which leveraged a community of user-generated content to create digital and print editions. Here are the six strategies they used:
Select topics with a passionate audience who can contribute lots of material.
Grow the community with viral tools.
Provide incentives and recognition to encourage activity.
Retain editorial control over the print […]
Posted in journalists, goodbye journalism on Oct 29th, 2007
Forbes has released “the worst jobs for the 21st century.”
“Another endangered species: journalists. Despite the proliferation of media outlets, newspapers, where the bulk of U.S. reporters work, will cut costs and jobs as the Internet replaces print. While current events will always need to be covered (we hope), the number of reporting positions is […]
Posted in innovation on Oct 28th, 2007
Chuqui and Scott Karp are pondering that user-generated content is a myth.
“This shouldn’t be surprising to people, because if you’ve run communities for any length of time, you’ll run into the 1% rule: in any community of size, the vast majority of your content is created by about 1% of the membership.”
“It’s that most […]
