Creating a User-Generated Magazine

by Dan Blank on October 29, 2007

MarketingSherpa shares a case study of JPG magazine, which leveraged a community of user-generated content to create digital and print editions. Here are the six strategies they used:

  1. Select topics with a passionate audience who can contribute lots of material.
  2. Grow the community with viral tools.
  3. Provide incentives and recognition to encourage activity.
  4. Retain editorial control over the print product.
  5. Keep publication process transparent.
  6. Offer free, digital version of the magazine to encourage subscriptions.

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