Google Maps is now easy to embed within a website, by copying and pasting a little snippet of code, just like embedding a YouTube video. It is amazing how easy it is to add some really compelling tools to your website or blog, within the context of an article or blog entry. For news websites, it is interesting to think about how this can add compelling data to a story, adding interactive maps to written information about a particular location, such as an upcoming tradeshow venue, crime stories, or profiles of a region.