Engaging Your Audience, Via Mobile Phone

by Dan Blank on August 16, 2007

The New York Times has a fascinating look at how marketers are using mobile phones to deliver information at events, and engage audiences in new ways. Any company that deals in data and information can take note of how powerful these examples are, and think of ways that they can reach their core audience in new and useful ways. Tradeshows, conferences, and events are ripe for some innovations like these:

“On Gwen Stefani’s recent tour, as many as 20 percent of the audience at some shows agreed to pay 99 cents for text messages and the chance to win better seats, according to the mobile marketing company Impact Mobile. At festivals like Lollapalooza, thousands of fans sign up to receive continuous updates from concert organizers about promotions and special events.”

Previous post:

Next post: