November 2007 – Page 4 – Dan Blank: Publishing, Innovation & the Web

Antiquated Copyright Law “Corrosive” to Our Culture

Here is an incredibly impressive speech by Stanford professor Larry Lessig. His chat deals with how the notion of copyright needs to change in the digital age. Over the course of 19 minutes, he tells a really compelling story, and makes some interesting points. But his conclusion has profound implications to our children, our culture… Continue reading Antiquated Copyright Law “Corrosive” to Our Culture

Web Ad Revenue 40% Higher Profit for Newspapers

While digital ad revenue is still smaller than print ad revenue, newspapers are reporting a very interesting distinction between the two: “…mature online operations are generating 40% and higher profit, suggesting that achieving a critical mass of online ad revenue translates to profit at a much higher rate than print ad revenues…”

Web Professionals: Got a Contingency Plan?

Raj Dash looks at his contingency plan, to ensure that he has the hardware, software and internet connection he needs to run his business. It is a great glimpse at how a one-man-show needs to think about the “what-ifs” typically reserved for IT departments.

Marketers, Customers and Relationships

Tara E. Hunt explains to marketers why people are disenfranchised with their brands: “Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then go off and recommend them to others they have RELATIONSHIPS with. Those pop up ads? Billboards? Television commercials? They are just interrupting people, which ends up annoying them.… Continue reading Marketers, Customers and Relationships

Traditional Advertising Must Shift to Targeted Niche Segments

A new report from IBM predicts major revenue declines to traditional advertising players if they don’t quickly shift their strategies. “To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies… Continue reading Traditional Advertising Must Shift to Targeted Niche Segments

Newspaper Threatened by Community Website

Romenesko points us to an interesting story from Montana… A local journalism school has launched a community driven website to cover the news of the local Crow Indian Reservation. This is who is running the site: “It is produced by tribal members, people involved with communities on the Crow Reservation and the Rural News Network… Continue reading Newspaper Threatened by Community Website

The Divide Between Journalists and PR Professionals

A new survey indicates that many journalists do not think very highly of public relations professionals they deal with: “According to the findings, almost half of journalists generally believe PR people don’t understand their media or the subjects they cover, bespeaking a greater need for media research before pitching or distributing press materials. Indeed, 45%… Continue reading The Divide Between Journalists and PR Professionals

Brands Live On, Without Print

Folio: looks at magazines that have shuttered their print edition, but still see sizable traffic to the their websites which lived on: “Child.com, whose print parent folded in March, increased its unique visitors month-over-month between August (436,000) and September (534,000)…” “NickJr, which folded in February, eclipsed 4,000,000 uniques for its site in July, although August… Continue reading Brands Live On, Without Print