Darren Rowse explains why it is important for bloggers to monitor who else on the web mentions them and links to them:
- Engage in Conversation
 - Build Relationships
 - Track Success of Posts
 - Correcting Errors and Damage Control
 - Find Plagiarists
 
Darren Rowse explains why it is important for bloggers to monitor who else on the web mentions them and links to them: