Darren Rowse’s blog was featured in mainstream media, and he reviews the benefits to his brand:
- Branding/profile/awareness
- Contacts
- Flow on media attention
- Credibility
- Widening circles of influence
He notes that it doesn’t bring much direct traffic, but does underscore the value of traditional media:
“…whether it be with your family and friends, potential clients, book publishers or potential readers – there are just some people who respect a mention in a mainstream media outlet than if they see you mentioned on another blog.”