Splitting Your Personality Across Social Networks

Increasingly, individuals are using several different social networks to interact with others online, and to share their thoughts and experiences. For Steve Rubel, he seems to have found a solution with a service called Tumblr: 

“Over the last few months I have really changed how and where I create content. For a long time all of the action was here, on my blog. Today I am posting to Flickr, del.icio.us, Twitter and Facebook. I also have tons of other less active accounts too – digg, Blogger, MySpace, YouTube, MSN Spaces, Yahoo 360, Jaiku, Pownce and on and on.”

“The problem here is that this has created dozens of online identities for me, a single individual. People who want to follow me need to pick their poison – this blog, Twitter, etc. I use each medium differently but what I hate about it is that I need to think about the information I want to publish and the venue that’s best for both me and my audience.”

“Tumblr is unique in that it can ingest any RSS feeds that you throw at it and aggregate all by date – what Dave Winer so eloquently calls a river of news. And since RSS is the common denominator that unites most communities, the end result is an online Lifestream – a place for all of your stuff.”