The Shallowness of Short, Common Blog Posts

Jakob Nielsen suggests that writing more in-depth articles and blog postings, can be the key way to differentiate yourself from the vast echo-chamber of short, easy to create content on the web:

“For many B2B sites with long sales cycles, quick hits to commodity-level content are insufficient. Instead, these sites need to build up long-term customer relationships based on respect… To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.”

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