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Tracking TV Shows Across All Locations and Screens

Tracking TV Shows Across All Locations and Screens

by Dan Blank on November 27, 2007

As screens fill our lives and travel with us, content producers are looking to track how people consumer media in more holistic ways:

“Early next year, Médiamétrie, a French audience survey company, will roll out a new system using inaudible tones emitted from television broadcasts that can give a richer view of the popularity of shows by demographic group and format.”

“Ultimately, the company intends to track select volunteers beyond their living rooms and television sets to radio, personal computers, mobile phones and perhaps video game consoles that double as tiny television sets.”

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