Posted in print, media, content, newspapers, magazines, RSS, books, websites, email, twitter on Jan 9th, 2008
Every day, media is thrust into my life:
Two newspapers on the driveway.
Magazines in the mailbox… more than 10 subscriptions.
RSS feeds in my RSS reader… about 100 subscriptions.
This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom the idea of watching […]
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Posted in advertising, websites on Oct 17th, 2007
An interesting example of the shift of ad dollars to the web can be found in an upcoming campaign from GM:
“GM is spending as much on Internet ads as on the TV portion, underscoring the push among automakers to shift more ad dollars online.”
“With the tagline “The Car You Can’t Ignore,” the Malibu ads will […]
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Posted in newspapers, websites on Apr 10th, 2007
A look into the successes and challenges experienced by The Washington Post.
“Craigslist, with its free and highly trafficked classified listings, is not the only competitor The Washington Post and washingtonpost.com have to worry about. “They are going to see the relentless emergence of new forms of media that might not even be built or positioned […]
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Posted in print, news, websites, usability on Apr 5th, 2007
A recent study by the Poynter Institute, a Florida-based journalism school has found that those who read news on the web, have a greater attention span than those who read print - reading more of the articles they choose to read.
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Posted in magazines, websites on Jan 16th, 2007
Cathleen P. Black, president of Hearst Magazines reflects on their web strategy:
“…never viewing digital inventory as the value-added piece of an ad-page deal, said Ms. Black, calling magazines’ obsession with advertisers’ page schedules “almost a relic.”
Their five goals for digital:
Transforming existing sites into the best possible properties.
Using the web to drive profitable circulation.
Leading the industry […]
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Posted in newspapers, websites on Jan 11th, 2007
Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue:
Copy and build from the industry leaders.
Don’t hire print-focused employees.
Hire a hot-dog programmer, one way or another.
Find (free or cheap) help and go crazy with experimentation.
Make a class assignment.
Join forces with other small […]
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Posted in newspapers, websites on Jan 11th, 2007
Steve Outing of Editor & Publisher offers 10 things that publishers and editors of small newspapers should do to increase readership and revenue:
Copy and build from the industry leaders.
Don’t hire print-focused employees.
Hire a hot-dog programmer, one way or another.
Find (free or cheap) help and go crazy with experimentation.
Make a class assignment.
Join forces with other small […]
Read Full Post »
Posted in newspapers, websites on Jan 4th, 2007
BusinessWeek looks at the changes to the Wall Street Journal, and the outlook for newspapers as a whole:
“2007 will be the year that newspapers start revamping their Web sites, filling them with exclusive content and multimedia coverage that can lure both readers and advertisers away from blogs and portals. “2007 will be the year when […]
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Posted in journalists, newspapers, websites on Jan 3rd, 2007
Reuters reports on how the Washington Post is integrating their web and print operations:
“While many newspapers beef up their Internet sites to meet a growing migration of readership to the Web, their print and Web production operations remain mostly separate divisions… Starting in January, print editors will “help us at the Web site and at […]
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A video preview of the newly redesigned Wall Street Journal gives us some insight into how they view journalism’s evolution in today’s world of information overload and multimedia lifestyle.
Gordon Crovitz, Publisher of The Wall Street Journal says that readers want more help in cutting through information overload, to know what the news really means, […]
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