Posted in social media, customer experience, innovation on Jul 18th, 2008
I am not a first adopter. I look for trends when new services or products reach the “tipping point,” and begin making sweeping behavioral changes within what I would call “average” Americans.
Today I want to talk about Facebook, the social network that started out for college students, and has spread well beyond.
FACEBOOK CHANGED MY LIFE.
It’s […]
Posted in social media on Feb 24th, 2008
We took a nice day trip to Princeton yesterday - walking through their campus is a favorite activity of ours. As so many people look to the university level to understand how students are using Facebook and social media in their lives, places like Princeton remind me that the core values and goals have not […]
Posted in social media, news on Jan 25th, 2008
Digg.com, the social news website, has been changing system to help ensure that a broader group of users have a chance see their voice matter on the site. In doing so, they seem to have marginalized a core part of their community. Digg’s goal:
“Digg’s promotional algorithm ensures that the most popular content dugg by a […]
Posted in social media, marketing, public relations, customer experience, community on Jan 14th, 2008
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However - they may not call it that - it may simply be referred to as participating in the online conversation.
As power shifts from traditional display advertising and media […]
Posted in social media on Nov 8th, 2007
I found a really interesting listing of “15 Ways to become a Digg Power user in only 48 hours.” While many of you may never have the desire to use Digg, it is an interesting example of what it takes to market your brand in an online community. Well worth the read.
Posted in social media, customer experience on Nov 7th, 2007
Darren Rowse shares 11 Tips for Getting Your Comments Noticed on a Popular Blog.
Be the Early Bird
Share an Example
Add a Point
Disagree
Write with conviction, passion and personality
Use Humor
Ask a Question
Formatting Comments
Helpful Links
Comment Length
Lists/Break it down
Posted in social media, marketing on Nov 3rd, 2007
Maki has an interesting article on The Importance of Social Media Marketing. Among the benefits:
Primary and secondary traffic.
Better search engine rankings.
Build community around your website.
Posted in journalists, social media, citizen journalism, goodbye journalism on Oct 17th, 2007
Steve Yelvington looks at “Why journalists don’t make ideal online community leaders.”
It doesn’t start with your source list
A healthy Web community leverages the passions of individuals and activists and chaotic self-organizers, and that’s a completely different world than you’re going to find reflected in your source list.
Journalists don’t know how to ask questions
There’s a real […]
Posted in social media on Oct 17th, 2007
Allen Stern gives an amusing look at how he can use Web 2.0 companies to find, court, and marry someone. The article is also a good indication that we may indeed be in a Web 2.0 bubble, with an increasingly large number of companies offering more and more fragmented services.
Posted in social media, usability on Oct 17th, 2007
Online Journalism Review shares tips on “How to manage an online community.”
Be part of a community before you start one
Stay informed about your publishing software
You’re running the board to learn, not to show off
Set the rules, then explain them up front
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