Posted in Uncategorized, online video, podcasting on Nov 19th, 2008
Guest column by Peter Welander, Control Engineering process industries editor.
Showing up at a trade show, conference, or other event with a recorder or a video camera but no plans on what you’re going to do with them can become a frustrating experience. Thinking ahead can solve this, or at least make it easier.
Maybe you’ve been […]
Posted in Uncategorized, online video, podcasting on Nov 12th, 2008
Guest column by Peter Welander, Control Engineering process industries editor.
Have you tried to create a podcast or launch a video project? No? While I don’t have any hard data I suspect the majority of print and web editors have made no efforts, or very modest ones. For most editors, these projects are really scary, so […]
Posted in online video, podcasting on Oct 29th, 2008
Guest column by Peter Welander, Control Engineering process industries editor.
If you get involved in serious audio or video recording, you’ll soon find that you can spend a whole lot of money on microphones. What are these and what can they do for you?
Frances with RE50: Frances shows off the Control Engineering flag she made […]
Posted in advertising, online video, podcasting, journalism on Jan 22nd, 2008
As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions:
Will readers be truly engaged?
Is there a business model to support this?
More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media:
The Associated Press
“…The A.P. will change the way it files, […]
Posted in newspapers, online video, journalism on Jan 3rd, 2008
Shel Israel explains why online video can be so much more compelling than the printed word. He tells a story of when he was a reporter in the 60’s, and TV news began to be real competition for him:
“While the best I could do was tell you what it was like to have been there, […]
Posted in advertising, online video on Dec 18th, 2007
A look into the cost of web video ads:
“The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect to […]
Posted in online video, user-generated media on Dec 13th, 2007
Scott Karp looks at YouTube’s effort to monetize their service, and concludes that they are becoming a traditional media business:
“Google needs to monetize YouTube on a massive scale, and nobody’s figured out yet how to do that with other people’s copyrighted material or with low quality content that only amuses small numbers of the content […]
Posted in online video, journalism on Dec 12th, 2007
I will be sharing more online video that is produced by traditional print media, such as newspapers. First up, an engaging feature about a man whose conviction was overturned after 18 years in prison: Life Unbarred.
The segment was produced by The News & Observer out of North Carolina. Photojournalist Travis Long shared the background of […]
Posted in blogging, advertising, online video on Dec 3rd, 2007
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts:
“There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but if […]
Posted in online video on Nov 12th, 2007
Mahalo Daily is a new web-only news program that covers the tech industry, and things they love. Today they posted an interesting review of travel site Dopplr. It does a good job of explaining what it is, and how it works, and purposefully comes across as an infomercial, even though the Mahalo staff says they […]
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