Posted in Publishing, web, journalism on Sep 26th, 2008
There are so many publishers and brands with great ideas on how to engage readers on the web and build a viable online business. With new tools at their disposal, there is nothing but opportunity. But with new media and Web 2.0, there is always the risk of:
Pursuing tactics, without an overall strategy.
For instance, […]
Posted in marketing, magazines, news, journalism on Aug 6th, 2008
While the web is quickly changing the landscape for journalists, magazines, and newspapers, it is also a powerful tool to extend event coverage. The web offers incredible opportunities to do the following:
Extend your coverage
Further engage your industry
Maximize your resources
What can coverage look like? Feasibly:
Multiple articles a day
Multiple blog entries a day
Multiple videos a day
Multiple photos […]
Posted in advertising, online video, podcasting, journalism on Jan 22nd, 2008
As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions:
Will readers be truly engaged?
Is there a business model to support this?
More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media:
The Associated Press
“…The A.P. will change the way it files, […]
Posted in journalism, community on Jan 16th, 2008
I want to take a look at how two websites covered a single live event, and identify the pros and cons in each reporting style.
The event: Macworld keynote with Steve Jobs, CEO of Apple.
Steve’s presentation is known for compelling product announcements, and as one of the best presentations in consumer electronics that you will see […]
Posted in journalists, news, innovation, journalism, goodbye journalism on Jan 11th, 2008
Steve Outing reached out to his network of colleagues in the news industry to find out what their biggest problem was:
“Everyone’s got work to do to put out the “daily miracle,” but in an era when the old industry model is in decline, we can no longer afford to have a workforce where the majority […]
Posted in mobile, news, journalism, citizen journalism on Jan 10th, 2008
Journalists are finding success with pocket-sized tools that allow them to report on stories from almost anywhere in the world.
Reuters is having their reporters experiment with a “mobile journalism toolkit,” which allows reporting in text, audio, video and photos:
The Mobile Journalism Toolkit contents, which include a Nokia N95 phone, Nokia SU-8W folding keyboard, a small […]
Posted in newspapers, online video, journalism on Jan 3rd, 2008
Shel Israel explains why online video can be so much more compelling than the printed word. He tells a story of when he was a reporter in the 60’s, and TV news began to be real competition for him:
“While the best I could do was tell you what it was like to have been there, […]
Posted in blogging, journalism on Jan 2nd, 2008
The economics supporting journalism and media seems to be wreaking havoc on previous definitions of what constitutes journalists and bloggers. At the same time, many print journalists are beginning to leverage the tools of the web with greater authority, and independent experts - or bloggers - are finding respect, audience, and financial rewards in the […]
Posted in journalism, community on Dec 31st, 2007
Where does journalism end, and community begin? Let’s take a look at one article, and see what the future could hold.
Last Sunday, The New York Times printed an article in their Parenting column titled: “Limiting Teenage Drinking, or Trying.
The article did two things:
The author illustrated the reasoning behind rules in his household around teenage drinking.
Readers […]
Posted in media, newspapers, magazines, innovation, journalism on Dec 28th, 2007
There are lots of 2007 media industry recaps online, I will try to recap them all!
Online Journalism Review: “Five Lessons from 2007.”
Breaking news blogs take off, as does distribution of content via widgets. The media are still figuring out how to best leverage user-generated content.
Folio magazine: “2007: The Year in Magazines.”
Some magazines fold, some titles […]
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