As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions:
Will readers be truly engaged?
Is there a business model to support this?
More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media:
The Associated Press
“…The A.P. will change the way it files, […]
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Posted in blogging, advertising, marketing on Jan 17th, 2008
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line:
South African winery, Stormhoek
After developing a social media strategy, the company’s sales doubled within 7 month.
“… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around 40,000 cases […]
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Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room:
“The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday may […]
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Posted in advertising, customer experience on Dec 23rd, 2007
The New York Times looks at how Facebook’s Beacon system has raised questions not just of how we advertise on the web, but how societal norms are and behaviors are being challenged:
“We used to live in a world where if someone secretly followed you from store to store, recording your purchases, it would be considered […]
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Posted in Uncategorized, print, advertising on Dec 20th, 2007
Scott Karp looks at some new research data, and makes the argument that print may be dragging down publishers who should be focusing more on their online revenue:
“…pure-play online media is eating the once monopoly-protected lunch of local print media — these online players don’t have to worry about supporting, protecting, not competing with, or […]
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Posted in advertising, online video on Dec 18th, 2007
A look into the cost of web video ads:
“The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect to […]
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Posted in advertising, seo on Dec 4th, 2007
Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies:
“Ad agencies clearly were not embracing the channel and were still consumed with old ways of hitting consumers over the head with messages they didn’t […]
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Posted in blogging, advertising, online video on Dec 3rd, 2007
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts:
“There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but if […]
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This snowy Monday morning has several folks thinking about the incredible backlash that Facebook is experiencing due to its “Beacon” service, which is an attempt to monetize the site:
Scott Karp:
“Facebook Beacon, currently in the process of going down in flames, is a classic case of overreaching… Facebook overreached because it’s acting like a traditional media […]
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Posted in advertising, media on Dec 2nd, 2007
It seems that media companies may be hurting their online growth by treating it as second fiddle to their traditional revenue streams:
“Local online ad revenues have shown impressive growth lately, but a new report by Borrell Associates suggests that those gains would have been more substantial if it hadn’t been held back by bundling traditional […]
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