In an interview with Chuck Cordray, vice president and general manager of Hearst Interactive Media, Mark Glaser of MediaShift looks Hearst Corporation’s strategy bring their magazine brands such as Cosmopolitan, Redbook and Seventeen, into the online space. In a little over a year, this is what they accomplished:
“….we built our content management system on an […]
Matthew Flamm of NewYorkBusiness.com looks at Time Inc.’s difficulty in both web and print:
“Time Magazine continues to lose ad pages despite its radical re-engineering of five months ago, and Fortune, Money and Business 2.0 have suffered double-digit advertising slides in the first half. But the decline of some of Time Inc.’s core print properties is […]
Posted in Publishing, aggregation, magazines, web, journalism on Aug 8th, 2007
Two interesting stories on how the ubiquity of information on the web is making it very challenging for traditional publishers to differentiate their content from the competition.
27/7 Wall Street comments on how Portfolio, the new magazine from Conde Nast, is having a hard time offering anything timely or unique on their website:
“Why would so few […]
Posted in print, newspapers, web on Jul 27th, 2007
Fortune takes a sober look at the future of newspapers, with a focus on the Washington Post:
“Newspapers remain important institutions, providing a valuable public service, but their business model is slowly, or maybe not so slowly, going away.”
“[Chairman and CEO of the Washington Post Co. Donald E. Graham] has made the paper’s digital business his […]
Posted in web on Jun 28th, 2007
When I think of the challenges that media companies are experiencing in conquering the online world, the list includes these items:
Mastering new media
Embracing the competition
Measuring effectiveness
Managing the cultural shift
Respecting their foundation while preparing for the future
Are these really so different from the challenges that our 1980’s cartoon friends experienced?
GI Joe: Cobra Commander. (although Zartan was […]
Posted in web on May 8th, 2007
A new report from Pew reports on how Americans use the Internet and Web 2.0 technologies. Their key findings:
8 % of Americans are deep users of the participatory Web and
mobile applications.
Another 23% are heavy, pragmatic tech adopters – they use
gadgets to keep up with social networks or be productive at
work.
10% rely on mobile devices for […]
Former editor-in-chief of Seventeen magazine, shared this advice at a journalism school class:
“Her advice for graduating J-school students was to head straight for the digital world. Print magazines don’t have a wide open future anymore, now that many readers are moving online.”
Posted in innovation, web on Feb 16th, 2007
Seth Godin has a fascinating piece on the evolution of the web, focusing on the idea of the semantic web. To quote Tim Berners-Lee:
“I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic […]
Posted in journalists, newspapers, web on Jan 7th, 2007
Jimmy Guterman of PaidContent.org reports on the aftermath of layoffs at the Philadelphia Inquirer. While there has been a lot of reaction on the Inquirer’s own blog, via comments, Mr. Guterman concludes:
“…journalists who look at digital media know that online is a growing source of revenue and readership that is saving many newspapers from turning […]
Posted in magazines, web, journalism on Jan 6th, 2007
Richard Stengel, Managing Editor for TIME gives the low down on how the brand is embracing the web, and how changes in readers tastes has affected the magazine. They have shifted the publication date to Fridays, because they are “listening” to readers.
“The new publication date reflects the way the Internet is affecting pretty much everything […]
