Posted in web metrics, social media on Feb 18th, 2007
Remember how concerned you were in high school about what people thought of you? Well, Read/Write Web checks out what the ’social web’ thinks of them, by checking out their appreances on Digg, del.icio.us, and their own comments. An interesting how-to guide, with their conclusion:
“Using social information to measure user information is an effective way […]
Posted in web metrics, customer experience on Feb 18th, 2007
The free traffic ranking tool Alexa has made some improvements to their system:
Addition of geography of users.
A site’s traffic rank in other countries.
Modification to their ‘reach’ data.
Posted in web metrics, media, Publishing, newspapers, magazines, news, innovation, usability, journalism on Dec 10th, 2006
Week after week, I link to articles that profile the massive changes going on within media and journalism. Each illustrates companies and people who are coping with a change in their industry that they are forced to endure.
Perhaps these changes are discussed as “opportunities” in some articles; in others, but in many, they are filled […]
Posted in web metrics, Google, media, search, web on Nov 20th, 2006
The past few days have seen quite a few prominent articles that question Yahoo!’s leadership position online. From the “peanut butter memo,” to the New York Times analysis of Yahoo!’s brand - the buzz on the web is that the company is at a crossroads.
Fred Wilson took a look at Yahoo!’s numbers to see if […]
Posted in web metrics, advertising, Google, RSS, AdSense on Oct 18th, 2006
Think about this for awhile: “Google is projected to pocket a full quarter of US online advertising market in 2006.” Marketwatch and eMarketer also report on this story.
To help you get a piece of this pie, here are the Top 35 Most Profitable Keywords in AdSense system:
“Expensive keyword” (high CPC) isn’t equal to “profitable keyword” […]
Posted in web metrics, websites, web on Sep 7th, 2006
Two new reports out:
Current demographics of internet users
Online Classifieds Increase in Popularity; Category Visitation Surges 47 Percent in the Past Year
Greg Sterling offers his thoughts on state of classsified:
“Obviously newspapers have to make some bold moves online (beyond their existing vertical relationships) to build their destination consumer traffic and/or find additional distribution for their classifieds […]
Posted in web metrics on Aug 12th, 2006
Heather Green from Business Week looks into the three major web metrics providers, Alexa, comScore and Hitwise, and reviews what people are saying about what you can and can’t trust in their numbers, in Traffic Statistics Online and the Importance of Triangulating.
Similar issues were raised earlier this week when Technorati’s Dave Sifry shared stats about […]
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