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Posted in web metrics, marketing on Dec 19th, 2007
Reid Carr talks about taking web analytics a step further, and tying them to business strategy.
“The connection between the traffic and sales is often not monitored as specifically as it could be. Companies need to begin to measure more business-oriented metrics related to the overarching goals of the organization and begin to draw tight connections […]
Posted in Uncategorized, web metrics, blogging, advertising on Oct 10th, 2007
What is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be the audience he wants:
“I […]
Posted in web metrics, Publishing on Aug 7th, 2007
The New York Times looks into the affect that Amazon’s sales ranking has had on the book publishing industry:
“When Amazon created the system 10 years ago, it could hardly have known how greatly its list would change the dynamics of the publishing business (much the way the company itself did) or how hard writers and […]
Posted in web metrics on Jul 12th, 2007
Eric Holter has a great video that explains the incredible value of looking at web analytics. No matter what your position, if you work in a media company, or are a journalist who posts online, this video is a great introduction to the topic. He takes a pretty deep look at two web analytics software […]
Posted in web metrics on Jul 12th, 2007
Nielsen/NetRatings has shifted how it values certain web metrics:
A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites… it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader […]
Posted in web metrics, Publishing on Jun 11th, 2007
Michael Arrington reflects on the success of Technorati, and how they are an interesting case study for the power of links. He assumes that their tagging links have helped push them to the top of search engine results, as Google and the rest place a high value on links. However, this may turn out […]
Posted in web metrics on May 9th, 2007
Google just relaunched their analytics tool with a bevvy of new features. While I dont’ use Google Analytics, I think it is really interesting how powerful tools such as this are becoming increasingly available - for free - to the average web user.
Posted in web metrics on Apr 19th, 2007
The Wall Street Journal reports on the shift from page view metrics to time spent metrics:
“Page views have been a major barometer of a Web site’s popularity and help set advertising rates, but the measure is becoming less relevant. Online publishers and advertisers say page views don’t capture consumer loyalty to a site or reflect […]
Posted in web metrics on Apr 17th, 2007
ComScore proclaims that using cookies to determine your web metrics can overestimate your audience size by a factor of 2.5. The cause: frequent cookie deletion by 3 out of 10 U.S. internet users.
Posted in web metrics, advertising on Mar 22nd, 2007
A few interesting articles discuss how to monetize the web. The New York Times states that “Popularity Might Not Be Enough.” A recent report indicates that if you want to build an ad-supported online media business, that is supported by a staff that creates original content, the numbers simply don’t work out. You would need […]
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