Posted in web metrics on Jun 15th, 2010
image by Jon Rawlinson
Many business conversations I have start with me asking: "What are your goals?"
It’s a surprisingly challenging question. We often talk about ‘what we are trying to do,’ but rarely talk about where we are going. Goals are often vague and distant. Without focused, measurable, short-to-mid-term goals, how do we know if [...]
Posted in web metrics on Jul 8th, 2009
Today, I want to dig deeper into how editors, journalists, bloggers and other content creators can leverage web analytics to boost online performance.
Measure Often
Checking metrics once a month isn’t enough. Depending on your role and your industry, ideal time frames will vary, but consider at least creating weekly editorial reports. It can be a simple [...]
Posted in blogging, web metrics on Mar 6th, 2009
I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set editorial & content strategy.
Typically, people talk a lot about monthly metrics, but I find so much more value looking at daily metrics, and [...]
Posted in content, long tail, magazines, marketing, quality, web metrics on Feb 27th, 2009
I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month:
Sure, you see the Long Tail here – a few articles getting a [...]
Posted in customer experience, web metrics on Dec 29th, 2008
A field director for Barack Obama’s campaign described the key ingredient to their success in a recent New Yorker article:
“We had the best data operation of any campaign. You can have the most inspirational candidate, you can have the best organizing philosophy in the world, but if you can’t organize your data to take advantage [...]
Posted in marketing, web metrics on Dec 19th, 2007
Reid Carr talks about taking web analytics a step further, and tying them to business strategy.
“The connection between the traffic and sales is often not monitored as specifically as it could be. Companies need to begin to measure more business-oriented metrics related to the overarching goals of the organization and begin to draw tight connections [...]
Posted in Uncategorized, advertising, blogging, web metrics on Oct 10th, 2007
What is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be the audience he wants:
“I [...]
Posted in Publishing, web metrics on Aug 7th, 2007
The New York Times looks into the affect that Amazon’s sales ranking has had on the book publishing industry:
“When Amazon created the system 10 years ago, it could hardly have known how greatly its list would change the dynamics of the publishing business (much the way the company itself did) or how hard writers and [...]
Posted in web metrics on Jul 12th, 2007
Eric Holter has a great video that explains the incredible value of looking at web analytics. No matter what your position, if you work in a media company, or are a journalist who posts online, this video is a great introduction to the topic. He takes a pretty deep look at two web analytics software [...]
Posted in web metrics on Jul 12th, 2007
Nielsen/NetRatings has shifted how it values certain web metrics:
A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites… it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader [...]