Posted in online video, user-generated media on Dec 13th, 2007
Scott Karp looks at YouTube’s effort to monetize their service, and concludes that they are becoming a traditional media business:
“Google needs to monetize YouTube on a massive scale, and nobody’s figured out yet how to do that with other people’s copyrighted material or with low quality content that only amuses small numbers of the content […]
Posted in customer experience, user-generated media on Dec 13th, 2007
Robert Scoble makes an interesting point about how many businesses view their customers online:
“I’m tired of getting used by companies who just use and use and use without giving me anything in return. I remember three years ago when I first heard the words “user generated media.” That term still pisses me off. I’m not […]
Posted in customer experience, user-generated media on Nov 30th, 2007
A new study shows the impact of consumer-generated reviews on offline purchasing behavior:
“The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline.”
“The study… […]
Posted in user-generated media on Nov 12th, 2007
Marc Andreessen takes a closer look at what the writers strike may mean for the future of the entertainment industry:
“The writers’ strike, and the studios’ response to the strike, may radically accelerate a structural shift in the media industry — a shift of power from studios and conglomerates towards creators and talent… Scripted television production […]
Posted in marketing, customer experience, innovation, journalism, user-generated media, social networks on Nov 3rd, 2007
Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial.
“Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.”
Michael goes on […]
Posted in print, user-generated media on Oct 29th, 2007
MarketingSherpa shares a case study of JPG magazine, which leveraged a community of user-generated content to create digital and print editions. Here are the six strategies they used:
Select topics with a passionate audience who can contribute lots of material.
Grow the community with viral tools.
Provide incentives and recognition to encourage activity.
Retain editorial control over the print […]
Posted in wikis, user-generated media on Aug 17th, 2007
So this guy, his name is Virgil. He downloads ALL of Wikipedia to his computer. Then, he correlates changes that were made to Wikipedia, with a database of IP addresses. (IP addresses are your digital fingerprints on the web.)
What did he find out? That employees from companies like Diebold have deleted negative paragraphs in the […]
Posted in social media, online video, user-generated media, social networks on Jul 26th, 2007
As competition for the hearts of web users heats up, MySpace is looking to become something more than an aggregator and social network, but a content producer, and conduit for others to do so:
“MySpace had a great deal of success with their short form webisode, “Prom Queen”. The heavily hyped ode to teenage drama drew […]
Posted in citizen journalism, user-generated media on Jul 19th, 2007
Wired’s experiment with pro-am journalism, Assignment Zero, has come to an end. They share some lessons.
“Although Assignment Zero produced a strong body of work, consisting of seven original essays and some 80 Q&As, the real value of the exercise was discovery. We learned a lot about how crowds come together, and what’s required to […]
Posted in news, user-generated media on Jul 19th, 2007
Mark Potts looks back at why the hyperlocal news site Backfence closed its doors, and shares tips on the best way to create a user-generated hyperlocal news site:
Engage the community.
It’s not journalism—it’s a conversation.
Hyperlocal content is really mundane
Trust the audience.
Focus on strong, well-defined communities.
Leverage social networking.
There is most certainly a robust hyperlocal advertising business.
Keep costs […]
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