Posted in blogging, advertising, social networks on Nov 11th, 2007
Michael Arrington reports on a new social network for advertisers to match up with bloggers who take paid endorsements:
“The translation, as far as I can tell, is that SocialSpark is a place for advertisers to interact with bloggers who are willing to take pay per post type advertising and run with it. Get to know […]
Posted in advertising, marketing, email, social networks on Nov 11th, 2007
Barry Graubart finds two interesting points in the latest research from Hitwise:
“UK web traffic to social network sites has now exceeded that to web-based email systems like Hotmail, Gmail and Yahoo! Mail.”
“Hitwise shows that clicks to retail sites from social networks exceeded the traffic sent by the email sites. Let me repeat that - […]
Posted in advertising, marketing, social networks on Nov 8th, 2007
I have been reading about “Martha’s Circle,” a new initiative from Martha Stewart to select and aggregate blogs around key topical areas that Martha’s audience appreciates.
I immediately began thinking about what this meant for large publishers like Martha Stewart, and for small bloggers. My mind raced between ideas around building community, disseminating long tail content, […]
Posted in advertising, social networks on Nov 7th, 2007
Adam Hirsch reports from Ad:Tech.
“Although there are all these various companies and different platforms, the universal theme that streams through all of them is that they will deliver targeted ads. The specific target ad system is apparently the solution to maintain the unobtrusive manner of advertising. To be able to target a specific gender, in […]
Posted in advertising, social networks on Nov 7th, 2007
Jeremiah Owyang looks at two recent advertising initiatives from MySpace and Facebook, and lists their implications. Here is an excerpt from what Facebook is working on:
“Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these “Fan-Sumers” as endorsers to their own trusted […]
Posted in journalism, social networks on Nov 4th, 2007
NewAssignment.Net is working on a journalism experiment: Beat Reporting With a Social Network:
“Beat reporters have always had networks of sources, of course, but the sources haven’t been connected to one another, or able to self-publish; they haven’t been social networks at all. And we didn’t have the easy tools for Web-based collaboration that we have […]
Posted in Google, social networks on Nov 3rd, 2007
Jeremiah Owyang breaks down Google’s OpenSocial announcement for the common person to understand:
“Since there’s standardization in the code use (APIs) If you develop an application for OpenSocial, it should be easily re-used on all the social networks that are particiating. This greatly reduced development time, you no longer need a ‘myspace strategy’ or ‘bebo strategy’.”
Posted in marketing, customer experience, innovation, journalism, user-generated media, social networks on Nov 3rd, 2007
Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial.
“Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.”
Michael goes on […]
Posted in social networks on Oct 29th, 2007
An interesting example of how the web can be effectively used for social/viral marketing… Stephen Colbert’s fake presidential campaign saw a huge surge in participation last week:
“What amazed me the most was how [Barack] Obama’s 1 Million Strong Group took more than 8 months to get about 380,000 members, but Colbert’s 1 Million Strong Group […]
Posted in marketing, social networks, widgets on Oct 24th, 2007
CondéNet is expanding their efforts into social networks, via widgets:
“The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.”
“…bringing brands to these […]
