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Archive for the 'social media' Category

Two social news sites are adding features to further engage their audiences:

Digg: They are adding more social networking features to allow users to find ‘like-minded friends.’
Propeller: Rebranded and relaunched (formerly known as Netscape), and is working on a site that gives readers more ‘personal relevance.’

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Social News vs. Traditional News

Mathew Ingram gives a good summation of a recent report on how “social news” sites stack up against traditional media, and why the issue is not so simple.

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CNET looks at the new trend of “coversational advertising:”

“The emergence of user-generated content has given average citizens a forum for recommending and denouncing products in a way they never had before. “I call it the ‘relationship economy.’ You value and feel empowered to control your time,” Schultz said. “Do you really want to have a […]

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The Boston Globe looks at how the Internet is allowing musicians to connect directly with their audience, and keep more profits in the process:

“Increasingly, recording artists and consumers are uniting and circumventing traditional channels for creating and distributing music,” said Mike Goodman, a media and entertainment analyst at Yankee Group in Boston. “These days, musicians […]

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Google is adding an already controversial new feature to Google News: allowing people to comment on news items, but only those who are actually featured in the news story. Plenty of people are thinking about Google’s reasoning for this, the competitive advantage it could give them, and trying to figure out how Google will verify […]

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Heart looks to be buying Kaboodle, “a service for sharing shopping recommendations and style advice online:”

“Hearst says it is likely to build pages on Kaboodle featuring products from many of its 19 U.S. magazine titles, such as Cosmopolitan and Good Housekeeping, aiming to generate buzz around the magazines by allowing shoppers to sound off about […]

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As competition for the hearts of web users heats up, MySpace is looking to become something more than an aggregator and social network, but a content producer, and conduit for others to do so:

“MySpace had a great deal of success with their short form webisode, “Prom Queen”. The heavily hyped ode to teenage drama drew […]

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Much like High Schoolers, now adults are becoming obsessed with their “reputation.” In this case, their online reputation. As more and more information about you is available on the web, some are turning to consulting firms to clean up their online reputation. Here is the story of one woman:

“In December, Scheff turned to ReputationDefender, a […]

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Is social media the ultimate tool that gives voice to the masses? At what point does professional journalism become a wall that prevents all but a few voices to be broadcast to the citizens of the world?
A recent yard sale purchase – ahem, Transformers and Fisher Price Little People – had me thinking about the […]

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Marketing Needs Social Media

Brian Solis has a phenomenal post on how social media is affecting marketing. I am always skeptical of “manifestos,” as Brian calls his post, but it is filled with great ideas.

“The future of marketing integrates traditional and social media elements. The new mix will include what you know along with the tools to succeed in […]

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