Posted in advertising, seo on Dec 4th, 2007
Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies:
“Ad agencies clearly were not embracing the channel and were still consumed with old ways of hitting consumers over the head with messages they didn’t […]
Posted in seo on Dec 2nd, 2007
Dee Barizo shows us how to use keywords to help move your website up in the Google search results. Three tactics:
Change the Title Tag and the Meta Description Tag
Insert the Keyword in the Body Text
Build Links with Appropriate Anchor Text
Posted in blogging, Google, marketing, seo on Nov 27th, 2007
Aaron & Giovanna Wall have just released an outstanding piece: “The Bloggers Guide to SEO.” It starts off explaining why search engine optimization is so crytical, and why no one who wants their blog to be read, can ignore Google:
Consider that Google owns…
the #1 search portal
a leading email service
a leading customized home page
a leading […]
Posted in seo, customer experience on Oct 23rd, 2007
Jakob Nielsen recommends using passive voice in web headlines, since the first two words of the sentence are far more likely to be read by your audience:
“Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus […]
John Battelle takes a snarky look at a what-if: What if Google had to design their website to be optimized for search engines. The result is a crowded web page that is suddently much less useful.
Many sites look like this, as they try to constantly catch up to catch as many eye-balls as possible, instead […]
Posted in marketing, seo, journalism on Feb 2nd, 2007
As journalists, bloggers, and content producers for the web carefully construct their headlines in order to attract traffic from search engines, CNET reports on the success that they have seen. The reason for the change?
“Pithy, witty and provocative headlines–the pride of many an editor–are often useless and even counterproductive in getting the Web page ranked […]
Read/Write Web looks at the success of About.com. Here’s how did they hit it big with topic-focused blogs:
“31 Million people visiting it each month and according to Scott Meyer it has grown 30% in page views over the last year. Most of this growth can be attributed to one stat: About.com gets 80% of its […]
Search Engine Watch reports on creating a culture of Search Engine Optimization within a company:
“To facilitate communication, Simmonds actively seeks out projects that require involvement across multiple units. The formula integrates search into the workflow via a series of small changes that deliver big results. He has also provided significant support, including a dedicated […]
Earlier this month, the Search Engine Strategies conference looked at search advertising for B2B companies. Some findings:
“…remember the importance of basic marketing strategies like including keywords in the headline of the ad, coupling ad groups with relevant landing pages, highlighting product benefits rather than features and constant testing of ad variations.”
One company did not throw […]
