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Archive for the 'quality' Category

Frankenstein Content: Make Your Articles Come Alive

Posted in content, long tail, magazines, marketing, quality, web metrics on Feb 27th, 2009

I have been pouring over metrics for some brands here at Reed Business Information, and keep seeing a similar trend. Check out this graph which shows the page views for new articles that one brand uploaded to their site in a given month:

Sure, you see the Long Tail here – a few articles getting a [...]

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Quality & Longevity: The Life of Joseph Juran

Posted in quality on Jul 6th, 2008

In March, Joseph Juran passed away at 103 years of age. Some of his accomplishments:

Helped establish the field of quality management, which lead to the development of Six Sigma and lean manufacturing.
Created the 80-20 rule, otherwise known as the Pereto principle.

But what struck me most was the power of his longevity:

His marriage lasted 81 years.
At [...]

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