Posted in journalists, newspapers, online video on Nov 3rd, 2007
Andy Dickinson reports on a survey of practices of video reporting within newspapers:
Video is commonly shot and edited by the same person
Reporters are expected to shoot video and file copy on the same story
Photographers are expected to shoot stills and video on the same story
You should allow 4 hours to produce 1 minute of video
There […]
Posted in online video on Nov 1st, 2007
I don’t have cable TV at home, and our only TV is a 13” model that is stored in a trunk somewhere. Yet, as mainstream television comes online, little by little I have found myself watching more television. Today I want to review how I watch this programming, and how these companies are capturing my […]
Posted in online video on Oct 28th, 2007
More subject matter experts are posting educational and promotional videos to the web. The New York Times looks at the effect this has had for dentists:
“YouTube, famous for its entertaining clips, now has a growing list of informative videos, too, posted by experts on many subjects — including dentistry.”
“The Web site reassured patients. “Going to […]
Posted in online video on Oct 19th, 2007
It seems that audiences are beginning to view TV programs separate from their TV’s:
“Nearly 16% of American households who use the Internet watch television broadcasts online, according to a report released Monday by The Conference Board and TNS.”
“The Consumer Internet Barometer survey says more than three out of five online TV viewers cite personal convenience […]
Posted in online video, innovation on Oct 19th, 2007
The BBC’s director-general, Mark Thompson, is pushing for more video and online capabilities for the BBC:
“If we do not invest in this future, if we instead draw up the wagons around our existing services, the BBC will rapidly cease to be relevant to our audiences and will lose its power to be a force […]
Posted in online video, news, journalism on Oct 17th, 2007
Evening news programs are looking to the web to engage a dwindling audience, and the younger generation. The New York Times focuses on the efforts at ABC’s World News:
“But ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for a […]
Posted in advertising, online video, AdSense on Oct 10th, 2007
Google is now offering YouTube videos in it popular AdSense advertising network:
“We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can […]
Posted in blogging, online video, podcasting, journalism, B2B on Oct 8th, 2007
B2B has a profile of Reed Business Information’s efforts around blogs, online editorial, podcasts and videos in a profile of my manager, VP-Editorial Director Karen Field.
Posted in online video on Oct 4th, 2007
Saturday Night Live is becoming a brand that no longer needs a TV or NBC.com in order to reach viewers. As a string of recent “online hit videos” illustrate, SNL is seeing a huge surge in popularity by posting to YouTube. Which leads me to ask: Will brands need to own the delivery channels anymore?
However, […]
Posted in online video on Sep 26th, 2007
The New York Times looks at how time shifting TV programs is affecting the medium and our culture:
“Media consumers have said, loudly and repeatedly, that they want to watch what they want, when and where they want it. Last week NBC called that bluff, saying that its prime-time broadcast schedule would be there for free […]
