Posted in newspapers, magazines, niche media on Dec 29th, 2007
So many predictions for the publishing and media industry for 2008. See them here:
Magazine Predictions for 2008
A Look at B-to-B and the Economy in 2008
2008: What the Bankers Think
2008: The Year of Micro
What newspaper execs see on the advertising front for ‘08
Some of the more interesting predictions:
“Print advertising will continue to shrink, and I think […]
Posted in newspapers, customer experience, journalism, niche media on Nov 6th, 2007
Mark Glaser looks at how the San Jose Mercury News is changing the meet the needs of its readers. His advice:
“Don’t just run focus groups or surveys; get passionate people in your community of readers on board from the start. And get their input at the start, in the middle, and all the way through […]
Posted in newspapers, social networks, niche media on May 15th, 2007
Scott Karp talks about Facebook’s addition of classified ads to their website. The two key components of this are:
Social networks like Facebook offer a trusted network within their communities.
Users can check out each others’ profiles, in order to strengthen trust and connection.
Scott’s message to newspapers:
“It also seems inevitable now that social networks are the perfect […]
Posted in niche media on Feb 9th, 2007
As startups and large media companies pile-on with new web 2.0 sites and services, Read/Write Web looks at 6 lessons for survival online:
Divide and Conquer, Differentiate or Die.
Generally Speaking, the Smaller the Niche, the More Loyal the Users Become.
Focus.
No Small Market is Small Enough.
Mind Numbingly Simple.
Bubble Burps.
Posted in niche media on Feb 2nd, 2007
Yahoo! is looking to ride the wave of niche websites, launching Brand Universe, which intends to:
“…create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment.”
Their first site is for the Nintendo Wii. The page is an aggregation of Wii info from Yahoo’s various services […]
