Posted in innovation, media on Jan 20th, 2010
Image by Jim
The nonconformist is the outcast. And we need more outcasts. Media needs more outcasts. Why? Because the outcast can find success that others have not by looking at the world in a wholly different way. For a media brand, this does not mean to try crazy ideas, but to do primary research, study [...]
Image by Raphaël Fauveau
The New York Times homepage has more than 300 things you can click on, and includes more than 2,000 words. Is this how the brand sees themselves? Is this providing value to advertisers? Is this the best experience for their audience?
Perhaps that is a difficult question to answer for a brand that [...]
"It’s really scary out there." That’s a phrase I keep hearing again and again.
When I consider the challenges facing editors & content creators, among them is the fact that they have precious few resources to do a massive amount of work. On top of that, there is a constant barrage of reports of their [...]
Image by Amy Millward
While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition:
What if we were moving from a digital media world to a print media world?
What if digital [...]
Posted in B2B, Publishing, media on Jul 30th, 2009
I love magazines. There is something about reading Runners World, The New Yorker and Toyfare that completely engrosses me.
Of course, the magazines I spend the most time considering are business-to-business trade publications – especially my beloved Reed Business Information titles. It is endlessly fascinating to think about the differences between librarians who read Library Journal [...]
Posted in media on Jul 14th, 2009
I can’t help but feel that the current state of media & publishing can be compared to a 1970’s science fiction movie plot – films that pit the individual vs "the system," such as:
Logan’s Run
THX 1138
Star Wars
Silent Running
Soylent Green
Perhaps my favorite of these offers an interesting look into the current state of publishing and [...]
Posted in Publishing, advertising, media on May 29th, 2009
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal.
The goals of this exercise:
To more [...]
Posted in B2B, journalists, media on Apr 10th, 2009
The economic downshift has been tough on businesses, tough on jobs, tough on publishing & media, and tough on the advertisers, business partners and customers who support publishing and media.
It is clear that no business or individual is safe from the affects. Many folks I speak to show a great concern about their business and [...]
Posted in B2B, customer experience, innovation, marketing, media on Mar 27th, 2009
I am the guy in my family who takes photos at every gathering and makes sure we get group photos at every major event. In the moment, few seem to care about taking photos; but after the fact – it becomes a treasure trove of memories.
Photos are an incredible opportunity for brands to further engage [...]
Posted in B2B, journalism, magazines, media, newspapers, niche media on Mar 13th, 2009
I have seen a resurgence in journalists and media folks asking whether news and media should be free or paid. EG: Should the New York Times have a big pay wall in front of it. Traditional media in particular has jumped on this discussion, with the hopes of rebuilding a business model and audience behavior [...]