Posted in blogging, advertising, marketing on Jan 17th, 2008
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line:
South African winery, Stormhoek
After developing a social media strategy, the company’s sales doubled within 7 month.
“… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around 40,000 cases […]
Posted in social media, marketing, public relations, customer experience, community on Jan 14th, 2008
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However - they may not call it that - it may simply be referred to as participating in the online conversation.
As power shifts from traditional display advertising and media […]
Posted in advertising, newspapers, marketing, magazines, B2B on Jan 4th, 2008
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room:
“The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday may […]
Posted in journalists, marketing on Dec 23rd, 2007
This is a story about what is standing between individual journalists who blog and work on the web, and crushing lawsuits from large companies…
Last week, a blogger gave up his right to report on a certain company. The man is Nick Ciarelli, a student who has written the influential Think Secret blog, which speculates on […]
Posted in web metrics, marketing on Dec 19th, 2007
Reid Carr talks about taking web analytics a step further, and tying them to business strategy.
“The connection between the traffic and sales is often not monitored as specifically as it could be. Companies need to begin to measure more business-oriented metrics related to the overarching goals of the organization and begin to draw tight connections […]
Robert Scoble explains why content creators should give away was they produce:
“I’ve found that the more I give away my content, the more magical stuff happens to me anyway and if that means my photos or writings or videos get used in some way that I don’t really like, well, that’s a risk I’m willing […]
Posted in marketing, customer experience on Dec 7th, 2007
Robert Scoble whittles down the difference between companies who “get” communicating using new media and those who don’t:
“…here’s where corporations go wrong: they don’t get the value of seemingly unimportant conversations.”
Bernard Lunn looks at the two types of bloggers that are motivated by making money:
Aspiring media moguls
Blogging for attention
He focuses in on the second type, and how bloggers can monetize the attention they receive in ways other than display advertising:
Corporate bloggers - using the medium as another form of public relations for their company.
Deal flow […]
Posted in blogging, Google, marketing, seo on Nov 27th, 2007
Aaron & Giovanna Wall have just released an outstanding piece: “The Bloggers Guide to SEO.” It starts off explaining why search engine optimization is so crytical, and why no one who wants their blog to be read, can ignore Google:
Consider that Google owns…
the #1 search portal
a leading email service
a leading customized home page
a leading […]
Posted in blogging, advertising, marketing on Nov 20th, 2007
Darren Rowse shares the services he uses to make money blogging:
Google AdSense
Chitika
Amazon Associates
Private Ad Sales/Sponsorships
Text Link Ads
Job Boards
Miscellaneous Affiliate Programs
Miscellaneous Advertising Programs
It should be noted that he earns “well over six figures per year” with minimal costs.
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