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Dan Blank: Publishing, Innovation & the Web » long tail
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Archive for the 'long tail' Category

Jeff Jarvis lists the reasons why it is good that people are living life more publicly, by posting more personal details about themselves on blogs, social networks, and elsewhere on the web:

People “will maintain friendships and other relationships longer in life,” since they will have an archive of experiences online, and multiple ways to contact […]

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The Loneliness of the Long Tail

Alex Iskold states that “There’s No Money In The Long Tail of the Blogosphere.”

“Because of the power law, the long tail of the blogosphere is huge and so any individual blog is not easily discovered. That is, the chance that a random Internet surfer will find a blog that is part of the long tail […]

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Scott Karp looks at two media consolidation trends:

The consolidation of content creation.
The consolidating the power to decide which content gets attention.

His examples of content consolidation are particularly interesting:

Buying and selling links to influence search traffic — a practice Google is cracking down on to protect its own consolidation
“Citizen media” sites like the NowPublic, AssociatedContent, and […]

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Robert Scoble started off a bit of a debate online when he lashed out at some prominent blogs for not linking to his content, and to other bloggers on the web.
“It’s interesting how everyone links to the New York Times, who of course doesn’t link to blogs, but very few bloggers will link to another […]

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PaidContent points us to a presentation from a BearStearns analysis on the value of aggregation and user generation media.
The 5 key findings from the presentation:

Demand for video is likely to increase due to more choice and convenience.
Niche and user generated content will find an audience because everybody’s tastes diverge from the mainstream at some […]

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Read/Write Web looks at the success of About.com. Here’s how did they hit it big with topic-focused blogs:
“31 Million people visiting it each month and according to Scott Meyer it has grown 30% in page views over the last year. Most of this growth can be attributed to one stat: About.com gets 80% of its […]

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David Berlind has a great post about a recent talk that AOL’s CEO John Miller recently gave about online growth and user generated media, among other topics. Excerpts from David’s summary of the talk:
“…the bottom line is that if people are spending more of their time online, and the number of hours in the day […]

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Folio: magazine interviews Wired editor, and Mr. Long Tail himself, Chris Anderson.  Some excerpts: 
“Once upon a time I used to compete with magazines and newspapers. Now I compete with magazines and newspapers and 20 million blogs. Readers have choices out there—some of them professional, some of them amateur. The name of the game is attention […]

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Now, there has been a lot of talk about readers/customers/users now expeciting/choosing/demanding to be involved in the process, to be able to create content, be given some control, or be part of a community.
However, Paul Conley looks at things differently:
“We will soon see a slew of standalone, online, B2B publications being run by recently retired […]

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Blog Niche

Mike Rundle looks at the meaning of “the long tail” and why it may be difficult to create an A-List blog:
“If you look at nearly all blogs on the Technorati 100, it’s difficult to say they made it there solely on the quality of their content and not because of any external factors. These external […]

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