Posted in innovation on May 16th, 2008
We all live in bubbles.
Bubbles that protect and comfort us.
That are filled with familiar people, places and processes.
But these same bubbles have another side.
That keeps us from exploring.
Keeps us from growing.
Keeps us from learning that there are other ways.
Other people who are foreign… yet brilliant.
Other ideas that are strange… yet valuable.
Other places that are remote… […]
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Posted in innovation on May 2nd, 2008
Where do new ideas come from?
Ideas that move your business forward.
Ideas that take you to your goals.
These ideas come from problems.
Problems that your customers face everyday.
But don’t always know they have.
Sure, you need to talk to your customers.
And watch your customers.
To understand the needs they don’t even know they have.
But you also need to look […]
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Posted in innovation on Apr 1st, 2008
Magazines.
Websites.
Tradeshows.
Newsletters.
Services.
Everything a publishing & media company does.
What are the goals?
How do you achieve them?
When I look at a brand like Apple.
And ask: why do they succeed?
Where do they set their focus?
I can’t help but feel.
That they follow nature’s lead.
A mixture of two critical ideas.
Incredible utility.
Incredible elegance.
There is nothing unnecessary.
And there is a difference between “being […]
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Posted in innovation on Mar 7th, 2008
Your readers, your audience, and your customers are changing their habits; how they get information; how they interact with media; how they manage their professional network; how they do business.
These changes will, inevitably, affect how they interact with your brand; their needs will evolve; their expectations will shift. Perhaps it hasn’t happened yet. Perhaps it […]
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Posted in innovation on Feb 29th, 2008
I found an inspiring video online this week, where a former LEGO employee shares how the company began opening themselves up by using a community strategy to tap into the passion of their biggest fans. This had a very real impact on product development, marketing and sales. Plus, it was fun.
You can find the video […]
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Steve Outing reached out to his network of colleagues in the news industry to find out what their biggest problem was:
“Everyone’s got work to do to put out the “daily miracle,” but in an era when the old industry model is in decline, we can no longer afford to have a workforce where the majority […]
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There are lots of 2007 media industry recaps online, I will try to recap them all!
Online Journalism Review: “Five Lessons from 2007.”
Breaking news blogs take off, as does distribution of content via widgets. The media are still figuring out how to best leverage user-generated content.
Folio magazine: “2007: The Year in Magazines.”
Some magazines fold, some titles […]
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Posted in innovation on Dec 26th, 2007
Last week, The New Yorker has an article titled: “Twilight of Books: What will life be like if people stop reading?” The article rattles off statistics about how much less we read as a culture, and statements like this:
“More alarming are indications that Americans are losing not just the will to read but even the […]
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Posted in innovation, journalism on Dec 25th, 2007
I constantly read about how newspapers, magazines, media companies and journalists are evolving to meet the changing needs of their audience by leveraging new tools on the web. Oftentimes, these changes happen with reduced resources, while learning new skills.
There are more and more success stories that empower individual journalists, and move brands in exciting new […]
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Here is a video that gives you a behind the scenes look at The New York Times’ digital newsroom, and their process. Some interesting quotes:
“If something is ready, you publish it, and you publish it in whatever forum is available at the moment. Usually, thats the web, because its available all the time.”
“One of the […]
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