Posted in marketing, customer experience on Dec 7th, 2007
Robert Scoble whittles down the difference between companies who “get” communicating using new media and those who don’t:
“…here’s where corporations go wrong: they don’t get the value of seemingly unimportant conversations.”
Posted in advertising, customer experience, social networks on Dec 2nd, 2007
This snowy Monday morning has several folks thinking about the incredible backlash that Facebook is experiencing due to its “Beacon” service, which is an attempt to monetize the site:
Scott Karp:
“Facebook Beacon, currently in the process of going down in flames, is a classic case of overreaching… Facebook overreached because it’s acting like a traditional media […]
Posted in customer experience, user-generated media on Nov 30th, 2007
A new study shows the impact of consumer-generated reviews on offline purchasing behavior:
“The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Nearly one out of every four Internet users (24 percent) reported using online reviews prior to paying for a service delivered offline.”
“The study… […]
Posted in customer experience on Nov 27th, 2007
As screens fill our lives and travel with us, content producers are looking to track how people consumer media in more holistic ways:
“Early next year, Médiamétrie, a French audience survey company, will roll out a new system using inaudible tones emitted from television broadcasts that can give a richer view of the popularity of shows […]
Posted in advertising, customer experience, social networks on Nov 26th, 2007
It seems that Facebook is leveraging the data that users share on its social network, in order to make a buck. As Jason Calacanis puts it:
They are collecting and republishing user data on a level not before seen by users.
They are allowing advertisers to use this data to reach these users.
They are not giving this […]
Posted in customer experience, usability on Nov 24th, 2007
Daniel Eran Dilger posted a review of why Microsoft’s Zune music player has failed, and will continue to fail. In his piece, he had one nugget that speaks to the new relationship between producers and consumers:
“Microsoft doesn’t seem to understand the engineering art of leaving things out. Instead of making tough choices, the company just […]
Posted in print, magazines, customer experience on Nov 19th, 2007
Google has filed a patent for them to create print magazines that will include personalized content and highly targeted advertising. Michael Arrington notes a few elements of the patent application that shows where Google finds flaws in the traditional magazine publishing model:
“Publishers often lack insight into the profiles of consumers who purchase their publications, and, […]
Posted in content, customer experience on Nov 12th, 2007
Jakob Nielsen has some mathematical formulas to determine whether long or short articles are better for your website. His conclusions:
If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
If you want people who really need a solution, focus on comprehensive […]
Posted in marketing, customer experience on Nov 11th, 2007
Tara E. Hunt explains to marketers why people are disenfranchised with their brands:
“Truly long lasting brands are those who build RELATIONSHIPS with their customers, who then go off and recommend them to others they have RELATIONSHIPS with. Those pop up ads? Billboards? Television commercials? They are just interrupting people, which ends up annoying them. Do […]
Posted in print, customer experience on Nov 8th, 2007
Steve Rubel is reflecting on his goal to become “Media Green,” that is, have his media consumption habits not adversely affect the environment. Among his changes:
“Years ago I used to read three daily newspapers… I read lots of trade pubs too… I have almost completely ditched print in favor of reading online… I now subscribe […]
