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Posted in social media, customer experience, innovation on Jul 18th, 2008
I am not a first adopter. I look for trends when new services or products reach the “tipping point,” and begin making sweeping behavioral changes within what I would call “average” Americans.
Today I want to talk about Facebook, the social network that started out for college students, and has spread well beyond.
FACEBOOK CHANGED MY LIFE.
It’s […]
Posted in customer experience, usability on May 12th, 2008
The everyday lives of your readers and customers:
Going
Deciding
Buying
Teaching
Consuming
Juggling
Worrying
Dreaming
Learning
Waiting
Competing
Helping
Carrying
How have you helped today?
Posted in customer experience, community on Jan 15th, 2008
As more and more blogs and websites create more and more content to capture more and more eyeballs, one has to wonder:
What are the limits to human attention span?
How does one weed through it all to find quality content?
How on earth can all this be monetized through display advertising?
That last one is a real […]
Posted in social media, marketing, public relations, customer experience, community on Jan 14th, 2008
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However - they may not call it that - it may simply be referred to as participating in the online conversation.
As power shifts from traditional display advertising and media […]
Posted in Google, search, customer experience on Dec 30th, 2007
Who knew how much that little search box on the homepage of Google would change our culture. From new directions in business, to the most basic way that you perceive your friends and colleagues, a simple web query can have sweeping affects.
Jeff Jarvs has uncovered some statistics about Google that illustrate its power and […]
Posted in advertising, customer experience on Dec 23rd, 2007
The New York Times looks at how Facebook’s Beacon system has raised questions not just of how we advertise on the web, but how societal norms are and behaviors are being challenged:
“We used to live in a world where if someone secretly followed you from store to store, recording your purchases, it would be considered […]
Posted in customer experience on Dec 18th, 2007
The New York Times speaks with Donald Norman, a cognitive scientist who is a professor at Northwestern. He has an interesting take on how we look to technology to solve problems, when the focus should be on the behavior of people. I think it is insightful when thinking about how to build a great […]
Posted in blogging, customer experience on Dec 18th, 2007
Fred Wilson shares some of the best blogging advice I have ever heard. For all the tips and tactics I have read online (many of them valuable), none beat the basics of simply caring:
“You can stick to yourself, make your own way, focus on your own needs. Or you can get involved, roll up your […]
Posted in customer experience, usability on Dec 13th, 2007
I hadn’t heard much about this, but it is sort of blowing my mind: major universities are putting their courses online for anyone, anywhere, to access… for free. Here are two:
MIT’s OpenCourseWare
They now have over 1,800 courses online.
Open Yale Courses
They just launched with 7 courses, and are looking to expand to 30.
There are universities from […]
Posted in customer experience, user-generated media on Dec 13th, 2007
Robert Scoble makes an interesting point about how many businesses view their customers online:
“I’m tired of getting used by companies who just use and use and use without giving me anything in return. I remember three years ago when I first heard the words “user generated media.” That term still pisses me off. I’m not […]
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