In the past few weeks, I have been considering how the role of media is changing in an age where information is plentiful and distribution free: Selling a Commodity vs Selling a Service Creating Interest vs Providing Solutions Clearly, the underlying issue here is not just the purpose of media today – especially B2B media, [...]
Archive for the 'community' Category
The Future is Now
Posted in community, innovation on Oct 12th, 2009
The comic above really made me take pause and realize that the future of media & publishing is being sown today. So, I decided to take a trip to the future, which turns out, is just a subway ride away. Over the past five years, I have worked with the PS 123 elementary & middle [...]
Image by Martha Nelson Let’s talk about paid content, and look beyond the discussions around paywalls and micropayments. I want to explore one example of an online brand creating multiple digital revenue streams, and consider lessons in this for media companies – especially B2B media companies. How a Blogger Earns Six Figures a Year One [...]
Group Hug: How to Build Community Using Forums & Social Media
Posted in community, social media on Sep 9th, 2009
(Major credit goes to Jeremiah Owyang and his community at http://www.web-strategist.com/blog/ for many (most!) of the tips listed below. I remixed many different articles & comments, so specific sources are credited at the end.) When trying to engage your industry and build community on your website, a strong focus on strategy, personal connections and specific [...]
The Brand Promise of B2B Media
Posted in community, customer experience on Aug 12th, 2009
Our lives are integrated with those of brands, be it Coke, Dell, CNN, Google, Dankso, American Idol, or what have you. In some ways, we can feel our lives are invaded by brands; in other ways, they are welcome partners in our silly little worlds (see: LEGO.) Today, I want to explore the concept of [...]
A Coordinated Effort: Serving Needs, Creating Revenue
Posted in advertising, community, innovation, journalists, marketing on Jun 5th, 2009
In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have at their disposal. Today, I want to extend this discussion by looking at how editorial, sales, and advertisers can coordinate [...]
Growing in a Recession
Posted in community, customer experience, innovation, journalism, magazines, newspapers on Mar 20th, 2009
If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the [...]
Give and You Will Receive: Finding Solutions Through Collaboration.
Posted in B2B, community, innovation, journalists on Feb 13th, 2009
New media and the internet have made it essential to break down barriers between your brand and your audience. Today I want to talk about breaking down barriers between employees within the same company, and how this can help your business and career. First, a story about The Clash, who are not quoted nearly enough [...]
Leveraging Community on the Web
Posted in community on Oct 15th, 2008
We all want community on our websites. Readers to comment on articles. Your industry to participate in webcasts. Experts to become bloggers. Forums that are overflowing with new posts. Submissions of videos, images and other media. And yet, it is often ellusive. Even when you do create such community, it is difficult to sustain. So [...]
Turning an Audience Into a Community
Posted in community on Mar 14th, 2008
The Changing Relationship With Your Audience More and more, I am watching consumers become creators, and audiences interacting with those who define the agenda. There is a power shift going on, with one simple thing that will decide whether this is a threat to publishing & media businesses, or an opportunity for incredible growth: Empowering [...]